{"id":22135,"date":"2022-01-14T17:48:26","date_gmt":"2022-01-14T16:48:26","guid":{"rendered":"https:\/\/answear.cz\/blog\/?p=22135"},"modified":"2024-02-13T11:11:07","modified_gmt":"2024-02-13T10:11:07","slug":"zeny-o-zenach-agnieszka-korsak-o-zakulisi-a-poslednich-aktivitach-znacky-answear-lab","status":"publish","type":"post","link":"https:\/\/answear.cz\/blog\/zeny-o-zenach-agnieszka-korsak-o-zakulisi-a-poslednich-aktivitach-znacky-answear-lab\/22135","title":{"rendered":"\u017deny o \u017een\u00e1ch – Agnieszka Korsak o z\u00e1kulis\u00ed a posledn\u00edch aktivit\u00e1ch zna\u010dky answear.LAB"},"content":{"rendered":"\u010cten\u00ed na <\/span> 5<\/span> minuty<\/span><\/span>

\u017deny jednaj\u00ed, tvo\u0159\u00ed a inspiruj\u00ed \u2013 stejn\u011b jako \u0159editelka zna\u010dky answear.LAB, Agnieszka Korsak, kter\u00e1 spolu se sv\u00fdm t\u00fdmem stoj\u00ed za nejnov\u011bj\u0161\u00edmi vysoce profilovan\u00fdmi a siln\u00fdmi projekty zna\u010dky. V n\u00e1sleduj\u00edc\u00edm rozhovoru s n\u00ed mluv\u00edme o hodnot\u00e1ch zna\u010dky answear.LAB a o pl\u00e1nech do budoucna.<\/strong><\/p>\n

<\/p>\n

answear.LAB je zna\u010dka, kter\u00e1 neuzn\u00e1v\u00e1 kompromisy, je pln\u00e1 energie a v\u00e1\u0161n\u011b. Zna\u010dka vytvo\u0159en\u00e1 \u017eenami pro \u017eeny, kter\u00e1 v\u011b\u0159\u00ed v jejich s\u00edlu, sesterstv\u00ed a vz\u00e1jemnou podporu. V jej\u00edm \u010dele stoj\u00ed Agnieszka Korsak – n\u00e1vrh\u00e1\u0159ka, v\u00fdtvarnice a feministka. V m\u00f3dn\u00edm pr\u016fmyslu pracuje l\u00e9ta, ale nen\u00ed to jej\u00ed jedin\u00e1 v\u00e1\u0161e\u0148. Zaj\u00edm\u00e1 se tak\u00e9 o hudbu, grafiku, malbu, fotografii… Kdysi vedla galerii performance ak\u010dn\u00edho um\u011bn\u00ed a hudebn\u00ed vydavatelstv\u00ed TamTam Records, organizovala festivaly a vystavovala sv\u00e1 d\u00edla na mnoha kolektivn\u00edch i samostatn\u00fdch v\u00fdstav\u00e1ch, mimo jin\u00e9 na St Cross College v Oxfordu.<\/p>\n

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answear.LAB a feminismus. Jak zna\u010dka podporuje \u017eeny a mu\u017ee?<\/h2>\n

Zeptali jsme se Agy na nejnov\u011bj\u0161\u00ed aktivity spojen\u00e9 s oslavou Sv\u011btov\u00e9ho dne feminismu. answear.LAB, kter\u00fd si p\u0159\u00e1l zd\u016fraznit roli tohoto hnut\u00ed v \u017eivot\u011b ka\u017ed\u00e9ho z n\u00e1s, nasm\u011broval svou komunikaci na mu\u017ee a po\u017e\u00e1dal je, aby byli partnery \u017een\u00e1m v boji za jejich pr\u00e1va. 7. listopadu bylo v polsk\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch hlasit\u011b sly\u0161et heslo \u201eJsem feministka\u201c.<\/p>\n

Ned\u00e1vno jsme oslavili Sv\u011btov\u00fd den feminismu. Jakou m\u00e1 tento den v dne\u0161n\u00edm sv\u011bt\u011b v\u00e1hu?\u00a0<\/strong><\/h2>\n

Na\u0161e role ve spole\u010dnosti je st\u00e1le utv\u00e1\u0159ena prizmatem tradi\u010dn\u00edho a konzervativn\u00edho p\u0159\u00edstupu k rodin\u011b. Feminismus je vn\u00edm\u00e1n velmi stereotypn\u011b a\u017e nespr\u00e1vn\u011b. \u017densk\u00e9 hlasy jsou ignorov\u00e1ny v soci\u00e1ln\u00edch i ekonomick\u00fdch t\u00e9matech. To je d\u016fvod, pro\u010d st\u00e1le pot\u0159ebujeme diskuse, vzd\u011bl\u00e1v\u00e1n\u00ed a opat\u0159en\u00ed k aktivn\u00edmu boji proti diskriminaci na z\u00e1klad\u011b pohlav\u00ed. P\u0159ipom\u00edn\u00e1m, \u017ee d\u00edky aktivit\u00e1m feministek jsme my, \u017eeny, z\u00edskaly nejen pr\u00e1vo volit, ale tak\u00e9 pr\u00e1vo studovat, pracovat v profes\u00edch pro n\u00e1s d\u0159\u00edve nedostupn\u00fdch, pr\u00e1vo na rozvod, pr\u00e1vo rozhodovat o vlastn\u00edch d\u011btech po rozvodu, rozhodovat o vlastn\u00edch pen\u011bz\u00edch. Zm\u011bny prob\u00edhaj\u00ed postupn\u011b a nar\u00e1\u017eej\u00ed na odpor. \u017deny st\u00e1le vyd\u011bl\u00e1vaj\u00ed m\u00e9n\u011b ne\u017e mu\u017ei, mzdov\u00e9 rozd\u00edly jsou st\u00e1le vysok\u00e9, jsou st\u00e1le diskriminov\u00e1ny v pr\u00e1ci i ve spole\u010densk\u00e9m \u017eivot\u011b a st\u00e1le nesou na sv\u00fdch bedrech mnohem v\u00edce dom\u00e1c\u00edch povinnost\u00ed ne\u017e jejich partne\u0159i. Politika je vedena i tak, \u017ee \u201e\u017eensk\u00e1\u201c t\u00e9mata \u2013 zdravotnictv\u00ed, \u0161kolstv\u00ed, pomoc nejslab\u0161\u00edm, nedost\u00e1vaj\u00ed pat\u0159i\u010dnou podporu a maj\u00ed m\u00e9n\u011b financ\u00ed ne\u017e nap\u0159\u00edklad arm\u00e1da nebo c\u00edrkev. Proto st\u00e1le pot\u0159ebujeme feministky a jejich zapojen\u00ed.<\/p>\n

answear.LAB se rozhodl p\u0159ipojit k oslav\u011b tohoto v\u00fdznamn\u00e9ho dne. Nebylo pro zna\u010dku t\u011b\u017ek\u00e9 oslavit Sv\u011btov\u00fd den feminismu?<\/strong><\/h2>\n

\u0158ekla bych naopak. Bylo to n\u011bco, co jsme pova\u017eovali za samoz\u0159ejmost! answear.LAB byl od po\u010d\u00e1tku sv\u00e9 \u010dinnosti siln\u011b na stran\u011b \u017een a jednal za n\u011b. Odv\u00e1\u017en\u00e9 projevov\u00e1n\u00ed sv\u00e9 pozice je zaps\u00e1no v DNA na\u0161\u00ed zna\u010dky. Podle m\u00e9ho n\u00e1zoru je to role velk\u00fdch zna\u010dek se siln\u00fdm sortimentem, kter\u00e1 spo\u010d\u00edv\u00e1 v odv\u00e1\u017en\u00e9 komunikaci, kter\u00e1 m\u016f\u017ee inspirovat ke zm\u011bn\u011b.<\/p>\n

answear.LAB se neboj\u00ed zapojit do sv\u011btozn\u00e1m\u00fdch probl\u00e9m\u016f? Pro mnoho m\u00f3dn\u00edch zna\u010dek je to st\u00e1le p\u0159\u00edli\u0161 odv\u00e1\u017en\u00e9.<\/strong><\/h2>\n

Samoz\u0159ejm\u011b si uv\u011bdomujeme, \u017ee anga\u017eovanost zna\u010dek v politick\u00fdch a ideologick\u00fdch ot\u00e1zk\u00e1ch m\u016f\u017ee u spot\u0159ebitel\u016f vzbuzovat sm\u00ed\u0161en\u00e9 pocity, ale p\u0159eci jen m\u00f3da v\u017edy reflektovala spole\u010densk\u00e9 zm\u011bny a pr\u016fb\u011b\u017en\u011b reagovala na aktu\u00e1ln\u00ed d\u011bn\u00ed. Poj\u010fme se pod\u00edvat do historie kalhot, kter\u00e9 byly kdysi od\u011bvem vyhrazen\u00fdm pouze pro mu\u017ee. Pokud se na tuto historii pod\u00edv\u00e1me zbl\u00edzka, uk\u00e1\u017ee se, \u017ee pom\u011brn\u011b prozaick\u00e1 z\u00e1le\u017eitost, jakou je volba ka\u017edodenn\u00edho stylingu, je v\u00fdsledkem mnoha slo\u017eit\u00fdch kulturn\u00edch prom\u011bn. D\u017e\u00edny b\u00fdvaly v\u00fdrazem rebelie. Tuto n\u00e1mitku nyn\u00ed ukazujeme jin\u00fdm zp\u016fsobem.<\/p>\n

Ka\u017ed\u00e1 zna\u010dka mus\u00ed b\u00fdt ziskov\u00e1, aby mohla fungovat a rozv\u00edjet se. Jak to skloubit s ochotou \u0161\u00ed\u0159it ur\u010dit\u00e9 hodnoty?<\/strong><\/h2>\n

Z m\u00e9ho pohledu, z pohledu \u0159editelky zna\u010dky, se to dokonce mus\u00ed skloubit. Spole\u010dnosti by m\u011bly p\u0159evz\u00edt odpov\u011bdnost za sv\u011bt, ve kter\u00e9m \u017eijeme, a m\u011bly by j\u00edt sv\u00e9mu publiku p\u0159\u00edkladem. Pokud zna\u010dka skute\u010dn\u011b podnikne kroky, kter\u00e9 se pozd\u011bji prom\u00edtnou do pohodl\u00ed na\u0161eho \u017eivota, najde si sv\u00e9 p\u0159\u00edznivce, kte\u0159\u00ed j\u00ed podpo\u0159\u00ed, by\u0165 \u201ejen\u201c kv\u016fli podobn\u00fdm hodnot\u00e1m.<\/p>\n

Mluv\u00edme o feminismu, tedy hnut\u00ed, kter\u00e9 m\u00e1 v n\u00e1zvu femina, tedy \u017eena. Vy se ale nezam\u011b\u0159ujete na samotn\u00e9 \u017eeny, \u017ee?<\/strong><\/h2>\n

Ve feminismu je d\u016fle\u017eit\u00e1 solidarita a vz\u00e1jemn\u00e1 podpora, spolupr\u00e1ce, budov\u00e1n\u00ed a nebojov\u00e1n\u00ed s nik\u00fdm. Proto na\u0161e komunikace sm\u011b\u0159uje ke v\u0161em v\u010detn\u011b mu\u017e\u016f.<\/p>\n

\"\"<\/p>\n

Kdo je mu\u017esk\u00fdm spojencem \u017een v boji za rovnocennost?<\/strong><\/h2>\n

Je to mu\u017e, kter\u00fd se nestyd\u00ed mluvit o d\u016fle\u017eitosti rovnosti. Jeden z nich m\u016f\u017ee vyj\u00edt na ulici b\u011bhem \u017eensk\u00e9 st\u00e1vky a druh\u00fd m\u016f\u017ee svou \u017eenu podporovat sd\u00edlen\u00edm dom\u00e1c\u00edch prac\u00ed nebo p\u00e9\u010d\u00ed o d\u011bti. Hlavn\u011b se podporujme, nediskriminujme a nikdy se nec\u00ed\u0165me l\u00e9pe ne\u017e ostatn\u00ed.<\/p>\n

Mluv\u00edme o boji \u017een, ale z rovnosti m\u016f\u017eeme t\u011b\u017eit v\u0161ichni. Co mohou z\u00edskat mu\u017ei?<\/strong><\/h2>\n

V pr\u016fb\u011bhu let se trvale prokazuje, \u017ee firmy \u0159\u00edzen\u00e9 t\u00fdmy slo\u017een\u00fdmi z mu\u017e\u016f i \u017een, ve kter\u00fdch nejsou vysok\u00e9 pozice obsazeny pouze mu\u017ei, prosperuj\u00ed mnohem l\u00e9pe ne\u017e ty s patriarch\u00e1ln\u00edm p\u0159\u00edstupem k pov\u00fd\u0161en\u00ed. Spole\u010dnostem, kter\u00e9 respektuj\u00ed rovnost, se da\u0159\u00ed l\u00e9pe. Rovnost poh\u00e1n\u00ed ekonomiku a je\u0161t\u011b p\u0159esn\u011bji: rovnost se vypl\u00e1c\u00ed. Z t\u00e9to prosperity m\u016f\u017ee t\u011b\u017eit ka\u017ed\u00fd.<\/p>\n

Feminismus nav\u00edc polemizuje jak s tradi\u010dn\u00edm modelem \u017eenskosti, tak s tradi\u010dn\u00edm modelem maskulinity. Se stereotypy, jak by se m\u011bly chovat \u017eeny a jak mu\u017ei. Neb\u00fdt feministek, byli by mu\u017ei odsouzeni k jednomu modelu maskulinity, kde chlapci nepl\u00e1\u010dou. Pr\u00e1v\u011b feministky bojovaly za tuto zm\u011bnu v uva\u017eov\u00e1n\u00ed o genderov\u00fdch povinnostech, d\u00edky nim\u017e mohou mu\u017ei nap\u0159\u00edklad pe\u010dovat o sv\u00e9 zdrav\u00ed v\u010detn\u011b toho psychick\u00e9ho, a nemus\u00ed se ji\u017e chovat jako drsn\u00ed chlapi odoln\u00ed v\u016f\u010di stresu, smutku, depres\u00edm a \u00fazkosti. Mu\u017e m\u016f\u017ee j\u00edt na terapii a p\u0159iznat to ve spole\u010dnosti. M\u016f\u017ee tak\u00e9 zaj\u00edt do SPA a sd\u00edlet to na Instagramu. Nebojte se, \u017ee jeho chov\u00e1n\u00ed bude vn\u00edm\u00e1no jako nemu\u017esk\u00e9, proto\u017ee by tak b\u00fdt vn\u00edm\u00e1no nem\u011blo.<\/p>\n

Bojem proti genderov\u00fdm stereotyp\u016fm umo\u017enil feminismus mu\u017e\u016fm budovat v\u0159el\u00e9 a emocion\u00e1ln\u00ed vztahy se sv\u00fdmi d\u011btmi. Heterosexu\u00e1l, kter\u00fd umo\u017e\u0148uje sv\u00e9 partnerce pracovat, aby u\u017eivil rodinu, zat\u00edmco on se v\u011bnuje p\u00e9\u010di o d\u011bti a dom\u00e1cnost, st\u00e1le \u010del\u00ed potenci\u00e1ln\u00ed kritice. Feministky necht\u011bj\u00ed, aby musel, proto\u017ee to, jak budou role ve vztahu rozd\u011bleny, z\u00e1vis\u00ed pouze na tom, jak jsou role rozd\u011bleny mezi sebou. Pokud jsou ob\u011b strany v takov\u00e9m uspo\u0159\u00e1d\u00e1n\u00ed pohodln\u00e9, nikdo nem\u00e1 pr\u00e1vo to soudit. Feminismus tak\u00e9 m\u011bn\u00ed stereotypn\u00ed obraz otcovstv\u00ed. Ten, ve kter\u00e9 je otec mimo discipl\u00ednu, neobj\u00edm\u00e1, v n\u00ed\u017e je akceptov\u00e1na jeho citov\u00e1 uzav\u0159enost (vypl\u00fdvaj\u00edc\u00ed samoz\u0159ejm\u011b z nedostatku souhlasu s citlivost\u00ed u mu\u017e\u016f).<\/p>\n

A nejv\u011bt\u0161\u00ed v\u00fdhoda? Ve spole\u010dnosti, kde maj\u00ed v\u0161ichni stejn\u00e1 pr\u00e1va, mohou prosazovat sv\u00e9 ambice a v\u00e1\u0161n\u011b, sm\u011bj\u00ed b\u00fdt citliv\u00ed, nejsou za svou sexualitu trest\u00e1ni, se v\u0161em \u017eije l\u00e9pe.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

\u010cten\u00ed na <\/span> 5<\/span> minuty<\/span><\/span> \u017deny jednaj\u00ed, tvo\u0159\u00ed a inspiruj\u00ed \u2013 stejn\u011b jako \u0159editelka zna\u010dky answear.LAB, Agnieszka Korsak, kter\u00e1 spolu se sv\u00fdm t\u00fdmem stoj\u00ed za nejnov\u011bj\u0161\u00edmi vysoce profilovan\u00fdmi a siln\u00fdmi projekty zna\u010dky. 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