{"id":22370,"date":"2022-03-25T16:30:35","date_gmt":"2022-03-25T15:30:35","guid":{"rendered":"https:\/\/answear.cz\/blog\/?p=22370"},"modified":"2024-03-12T22:36:41","modified_gmt":"2024-03-12T21:36:41","slug":"rozhovor-s-magdou-dabrowskou-clenkou-predstavenstva-spolecnosti-answear","status":"publish","type":"post","link":"https:\/\/answear.cz\/blog\/rozhovor-s-magdou-dabrowskou-clenkou-predstavenstva-spolecnosti-answear\/22370","title":{"rendered":"Rozhovor s Magdou D\u0105browskou, \u010dlenkou p\u0159edstavenstva spole\u010dnosti Answear"},"content":{"rendered":"\u010cten\u00ed na <\/span> 6<\/span> minuty<\/span><\/span>\r\n

P\u0159in\u00e1\u0161\u00edme rozhovor s Magdou D\u0105browskou – \u010dlenkou p\u0159edstavenstva spole\u010dnosti Answear.<\/strong><\/p>\r\n

Mysl\u00edte si, \u017ee m\u00f3da, jak jsme ji znali doposud zastarala? Jak podle v\u00e1s vypad\u00e1 budoucnost tohoto odv\u011btv\u00ed?<\/h2>\r\nSamotn\u00e1 definice m\u00f3dy pot\u0159ebuje aktualizaci. M\u00f3da u\u017e nen\u00ed o tom, kter\u00e1 barva nebo styl budou v dan\u00e9 sez\u00f3n\u011b m\u00f3dn\u00ed. M\u00f3da je mnohem komplexn\u011bj\u0161\u00ed. Ve skute\u010dnosti si nyn\u00ed m\u016f\u017eete obl\u00e9ct cokoli a nikdo s t\u00edm nem\u00e1 probl\u00e9m. V minulosti, kdy\u017e byly v m\u00f3d\u011b \u201etrubky\u201d a n\u011bkdo si obl\u00e9kl \u201ezvony\u201d, vyvolalo to salvy sm\u00edchu. Dnes oce\u0148ujeme odvahu a originalitu. Je velmi vz\u00e1cn\u00e9, \u017ee v\u0161ichni cht\u011bj\u00ed nosit tot\u00e9\u017e. Neobvykl\u00fd styling, \u017eonglov\u00e1n\u00ed s trendy, kombinov\u00e1n\u00ed styl\u016f \u2013 m\u00f3da je nikdy nekon\u010d\u00edc\u00ed experiment vyskl\u00e1dan\u00fd z ingredienc\u00ed poch\u00e1zej\u00edc\u00edch z r\u016fzn\u00fdch zdroj\u016f. M\u00f3da se stala univerz\u00e1ln\u00ed, tak\u017ee nen\u00ed t\u0159eba ka\u017edou sez\u00f3nu vym\u011b\u0148ovat cel\u00fd \u0161atn\u00edk. Spojuje se i s n\u00e1r\u016fstem pov\u011bdom\u00ed, se zodpov\u011bdnost\u00ed a odklonem od slep\u00e9ho konzumu. M\u00f3da m\u00e1 nyn\u00ed mnohem del\u0161\u00ed \u201edatum spot\u0159eby\u201d, co\u017e je dobr\u00fd a pot\u0159ebn\u00fd p\u0159\u00edstup, pokud jde o p\u00e9\u010di o na\u0161i planetu. Jsem p\u0159esv\u011bd\u010dena, \u017ee velk\u00e9 mno\u017estv\u00ed zna\u010dek se bude ub\u00edrat sm\u011brem zvy\u0161ov\u00e1n\u00ed kvality a n\u00e1sledn\u011b i zvy\u0161ov\u00e1n\u00ed cen. Na opl\u00e1tku budou v\u011bci \u201e\u017e\u00edt\u201c d\u00e9le.\r\n\r\nKrom\u011b toho pozorujeme trend \u201esd\u00edlen\u00ed\u201d, kter\u00fd se rozv\u00edj\u00ed nejen v oblasti pron\u00e1jmu \u010di sd\u00edlen\u00ed aut, ale vstupuje tak\u00e9 do jin\u00fdch odv\u011btv\u00ed v\u010detn\u011b m\u00f3dy. P\u016fj\u010dov\u00e1n\u00ed, obnovov\u00e1n\u00ed a jeho dal\u0161\u00ed prodej znamen\u00e1 d\u00e1t oble\u010den\u00ed nov\u00fd \u017eivot. M\u00f3dn\u00ed pr\u016fmysl citliv\u011b vn\u00edm\u00e1 i aktu\u00e1ln\u00ed spole\u010densk\u00e9 trendy jako je nap\u0159\u00edklad ekologie. V t\u00e9to oblasti se toho hodn\u011b d\u011bje a st\u00e1le je co d\u011blat.\r\n\r\n\"\"\r\n

Dynamika doby, ve kter\u00e9 \u017eijeme vy\u017eaduje, abychom neust\u00e1le \u0159e\u0161ili nepl\u00e1novan\u00e9 v\u00fdzvy, a to jak v soukrom\u00e9m, tak v profesion\u00e1ln\u00edm \u017eivot\u011b. M\u00e1te na to osv\u011bd\u010den\u00fd zp\u016fsob?<\/h2>\r\nNem\u00e1m jednoduch\u00fd recept na takov\u00e9 situace. Mou z\u00e1sadou je, \u017ee je lep\u0161\u00ed jednat, ne\u017e se tr\u00e1pit nebo si st\u011b\u017eovat. V souvislosti s ned\u00e1vn\u00fdmi ud\u00e1lostmi na Ukrajin\u011b jsem po prvn\u00edch chv\u00edl\u00edch \u0161oku, strachu a smutku zjistila, \u017ee se mus\u00edm soust\u0159edit na to, co m\u016f\u017eu ovlivnit.\r\n\r\nSoukrom\u011b i profesion\u00e1ln\u011b se zapojuji do iniciativ, jejich\u017e c\u00edlem je re\u00e1ln\u011b pom\u00e1hat. V\u00e1lka na Ukrajin\u011b se p\u0159\u00edmo dotkla na\u0161ich zam\u011bstnanc\u016f z Ukrajiny \u2013 \u017eij\u00edc\u00edch tam, jako\u017e i t\u011bch, kte\u0159\u00ed pro n\u00e1s pracuj\u00ed v Polsku. Jsme s nimi neust\u00e1le v kontaktu, p\u0159izp\u016fsobujeme pomoc dynamicky se m\u011bn\u00edc\u00edm pot\u0159eb\u00e1m. Vyplatili jsme p\u0159ed\u010dasn\u00e9 a dodate\u010dn\u00e9 mzdy zam\u011bstnanc\u016fm \u017eij\u00edc\u00edm na Ukrajin\u011b, organizujeme p\u0159epravu lid\u00ed z Ukrajiny, ale tak\u00e9 konvoje humanit\u00e1rn\u00ed pomoci pro na\u0161e zam\u011bstnance, jejich rodiny a p\u0159\u00e1tele, kte\u0159\u00ed se rozhodli z\u016fstat na Ukrajin\u011b. Pom\u00e1h\u00e1me tak\u00e9 p\u0159i hled\u00e1n\u00ed ubytov\u00e1n\u00ed pro rodiny na\u0161ich ukrajinsk\u00fdch zam\u011bstnanc\u016f v Polsku. Hled\u00e1me v\u0161echny zp\u016fsoby poskytnut\u00ed pomoci od finan\u010dn\u00ed, kde jsme ji\u017e poskytli p\u0159es 1 milion korun, nebo pokra\u010dov\u00e1n\u00ed pomoci darov\u00e1n\u00edm p\u0159\u00edjm\u016f z limitovan\u00e9 kolekce zna\u010dky answear.LAB na pomoc Ukrajin\u011b. Podporujeme sb\u00edrky, veletrhy a koordinujeme nebo organiza\u010dn\u011b pom\u00e1h\u00e1me p\u0159i iniciativ\u00e1ch na\u0161ich zam\u011bstnanc\u016f, kte\u0159\u00ed projevuj\u00ed solidaritu a obrovskou ochotu pom\u00e1hat. Zam\u011b\u0159en\u00ed na podporu a pomoc je osv\u011bd\u010den\u00fdm zp\u016fsobem, jak efektivn\u011b \u0159e\u0161it krizov\u00e9 a stresov\u00e9 situace.\r\n

Jak vid\u00edte p\u0159\u00ed\u0161t\u00ed m\u011bs\u00edce spole\u010dnosti Answear?<\/h2>\r\nJsme mezin\u00e1rodn\u00ed spole\u010dnost p\u016fsob\u00edc\u00ed na 10 trz\u00edch, dnes na 9. To je syst\u00e9m spojen\u00fdch n\u00e1dob. Mus\u00edme efektivn\u011b fungovat, plnit smlouvy s partnery, p\u0159id\u00e1vat nov\u00e9 produkty a p\u0159izp\u016fsobovat na\u0161i komunikaci. Answear je e-shop, ale podle na\u0161eho sloganu \u201eLifespiration starts here\u201d jsme tak\u00e9 m\u00edstem, kter\u00e9 inspiruje k \u010dinnosti, podporuje individualismus, kritick\u00e9 my\u0161len\u00ed a vlastn\u00ed n\u00e1zor. V pr\u016fb\u011bhu let jsme Answear vybudovali jako tolerantn\u00ed m\u00edsto v souladu s my\u0161lenkou \u201eSpolu jsme lep\u0161\u00ed\u201d, jeho\u017e hodnota je zalo\u017eena na s\u00edle moudr\u00e9ho, empatick\u00e9ho veden\u00ed a spole\u010dn\u00e9ho potenci\u00e1lu cel\u00e9ho t\u00fdmu. Toto n\u00e1m funguje a v t\u00e9to spolupr\u00e1ci zalo\u017een\u00e9 na partnersk\u00e9m respektu vid\u00edm na\u0161i s\u00edlu. M\u00e1me siln\u00fd potenci\u00e1l a mnoho talent\u016f, abychom mohli \u010delit takov\u00fdm v\u00fdzv\u00e1m, jako je ta dne\u0161n\u00ed. Analyzujeme fakta, upravujeme p\u0159edpoklady, jsme flexibiln\u00ed, optimalizujeme procesy a p\u0159izp\u016fsobujeme na\u0161e aktivity nov\u00e9 situaci. M\u00e1me jasn\u00fd c\u00edl a nepolevujeme.\r\n\r\n\"\"\r\n

M\u016f\u017eete mi sd\u011blit v\u00edce o va\u0161\u00ed vlastn\u00ed zna\u010dce? \u010c\u00edm se odli\u0161uje od ostatn\u00edch zna\u010dek a jak\u00e1 byla va\u0161e koncepce p\u0159i vytv\u00e1\u0159en\u00ed t\u00e9to zna\u010dky?<\/h2>\r\nV dne\u0161n\u00edm sv\u011bt\u011b hraj\u00ed \u017eeny velmi d\u016fle\u017eitou roli. Ka\u017ed\u00e1 z n\u00e1s vykon\u00e1v\u00e1 mnoho \u017eivotn\u00edch funkc\u00ed sou\u010dasn\u011b a sna\u017e\u00ed se sladit pr\u00e1ci, rodinu, dom\u00e1cnost s \u010dasem pro sebe a na realizaci sv\u00fdch v\u00e1\u0161n\u00ed. Mnoh\u00e9 \u017eeny d\u011blaj\u00ed fantastick\u00e9 v\u011bci, ale v\u011bt\u0161ina z nich se t\u00edm nechlub\u00ed. Zna\u010dka answear.Lab, kter\u00e1 je zna\u010dkou pro \u017eeny a vytvo\u0159ily ji \u017eeny, podporuje odvahu a \u017eivot dle vlastn\u00edch p\u0159edstav. Proto v ka\u017ed\u00e9 kolekci nab\u00edz\u00ed produkty se slogany, kter\u00e9 verbalizuj\u00ed emoce a manifestuj\u00ed hodnoty na\u0161\u00ed s\u00edly a rozmanitosti. Po \u00fasp\u011bchu lo\u0148sk\u00e9 limitovan\u00e9 kolekce \u201eGirl Power\u201d, p\u0159\u00edjem z prodeje ka\u017ed\u00e9ho trhu, kde jsme p\u0159\u00edtomni, putoval na \u00fa\u010dty nadac\u00ed a na projekty podporuj\u00edc\u00ed \u017eeny. Nov\u00e1 kolekce answear.LAB \u201eNo Shame\u201c s ukrajinskou profesion\u00e1ln\u00ed boxerkou Sashou Sidorenko m\u011bla manifestovat s\u00edlu, odvahu a \u017eivot bez studu, ale reaguj\u00edc na aktu\u00e1ln\u00ed ud\u00e1losti jsme roz\u0161\u00ed\u0159ili jej\u00ed kontext a dnes je Sasha hrdinkou kolekce \u201eNo shame. No fear.\u201d<\/a>, kter\u00e1 se stala symbolem odvahy a nad\u011bje. Cel\u00fd p\u0159\u00edjem z prodeje kolekce podpo\u0159\u00ed ukrajinsk\u00e9 \u017eeny a mu\u017ee, kte\u0159\u00ed \u010del\u00ed v\u00e1le\u010dn\u00e9 realit\u011b. Aby se podpora dostala k t\u011bm, kte\u0159\u00ed ji pot\u0159ebuj\u00ed co nejd\u0159\u00edve, spole\u010dnost Answear ji\u017e nyn\u00ed darovala 1 milion korun na pomoc Ukrajin\u011b. Tato \u010d\u00e1stka se bude postupn\u011b zvy\u0161ovat spolu s n\u00e1r\u016fstem prodeje t\u00e9to limitovan\u00e9 kolekce. Rozhodn\u011b jde o sb\u00edrku mimo\u0159\u00e1dn\u00e9ho v\u00fdznamu, a p\u0159edev\u0161\u00edm podporuje spr\u00e1vnou v\u011bc.\r\n

Mimo jin\u00e9 jste zodpov\u011bdn\u00e1 i za odd\u011blen\u00ed n\u00e1kupu. Jak vypad\u00e1 proces pl\u00e1nov\u00e1n\u00ed nab\u00eddky v z\u00e1kulis\u00ed? Co se bere v \u00favahu p\u0159i v\u00fdb\u011bru konkr\u00e9tn\u00edch v\u00fdrobk\u016f, zna\u010dek, nemluv\u011b o tom, \u017ee to mus\u00edte d\u011blat v dostate\u010dn\u00e9m p\u0159edstihu?<\/h2>\r\nMohlo by se zd\u00e1t, \u017ee sledujeme trendy a sna\u017e\u00edme se je dodr\u017eovat, ale v \u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b tomu tak nen\u00ed. Trendy bereme jako mnohem \u0161ir\u0161\u00ed fenom\u00e9n, kde velmi d\u016fle\u017eitou roli hraj\u00ed soci\u00e1ln\u00ed trendy. Cht\u011bla bych p\u0159ipomenout, \u017ee p\u0159i p\u016fsoben\u00ed v mezin\u00e1rodn\u00edm prostoru mus\u00edme db\u00e1t tak\u00e9 na kulturn\u00ed rozd\u00edly a m\u00edstn\u00ed podm\u00ednky. Pou\u017e\u00edv\u00e1n\u00ed profesion\u00e1ln\u00ed platformy k p\u0159edpov\u00edd\u00e1n\u00ed trend\u016f je jen \u010d\u00e1st\u00ed cel\u00e9ho procesu. Samoz\u0159ejm\u011b m\u00e1me pl\u00e1n zam\u011b\u0159en\u00fd na trendy, ale to je jen za\u010d\u00e1tek. Na\u0161i n\u00e1kup\u010d\u00ed cestuj\u00ed tis\u00edce kilometr\u016f, setk\u00e1vaj\u00ed se s dodavateli, nav\u0161t\u011bvuj\u00ed zna\u010dky, pov\u00eddaj\u00ed si a z\u00edsk\u00e1vaj\u00ed pot\u0159ebn\u00e9 informace. Z\u00e1rove\u0148 analyzujeme prodej a preference na\u0161ich z\u00e1kazn\u00edk\u016f. Na\u0161\u00edm c\u00edlem je vyb\u00edrat ty nejlep\u0161\u00ed produkty. Chceme na\u0161im klient\u016fm p\u0159edstavit podstatu jedine\u010dn\u00fdch produkt\u016f, ze kter\u00fdch si vyberou kousky k vytvo\u0159en\u00ed vlastn\u00edho stylu. Cen\u00edme si originality, proto nab\u00edz\u00edme na\u0161i jedine\u010dnou interpretaci trend\u016f, kter\u00e1 otev\u00edr\u00e1 sv\u011bt pln\u00fd inspirace.\r\n\r\n\"\"\r\n

Jak vznikl n\u00e1pad vytvo\u0159it kategorii Home & Decor<\/a>?<\/h2>\r\nChceme inspirovat r\u016fzn\u00fdmi zp\u016fsoby. Samoz\u0159ejm\u011b n\u00e1\u0161 vzhled ovliv\u0148uje na\u0161i pohodu, ale chceme j\u00edt d\u00e1l a poskytnout je\u0161t\u011b v\u00edce t\u011bchto pozitivn\u00edch emoc\u00ed. P\u0159edpokl\u00e1dali jsme, \u017ee lid\u00e9, kte\u0159\u00ed dbaj\u00ed o sv\u016fj vzhled, pe\u010duj\u00ed tak\u00e9 o interi\u00e9r sv\u00fdch byt\u016f a dom\u016f. V sou\u010dasnosti pova\u017eujeme domov za m\u00edsto, kde se chceme c\u00edtit dob\u0159e, kde chceme odpo\u010d\u00edvat a \u010derpat dobrou energii. S\u00edlu i mal\u00fdch interi\u00e9rov\u00fdch prvk\u016f a dekorac\u00ed nelze podce\u0148ovat. Nemus\u00edte d\u011blat velk\u00e9 rekonstrukce, abyste v\u00fdrazn\u011b zm\u011bnili interi\u00e9rov\u00e9 klima. \u0158ekla bych, \u017ee mnoho z t\u011bchto prvk\u016f jsou vychyt\u00e1vky, kter\u00e9 dodaj\u00ed interi\u00e9ru eleganci nebo kreativn\u00ed styl. Prozrad\u00edm tak\u00e9, \u017ee v t\u00e9to kategorii na\u0161i z\u00e1kazn\u00edci na\u0161li spoustu zaj\u00edmav\u00fdch a neobjeven\u00fdch prvk\u016f z r\u016fzn\u00fdch kategori\u00ed, od p\u0159enosn\u00e9ho grilu a\u017e po kr\u00e1sn\u00e9 not\u00fdsky, designov\u00e9 bezdr\u00e1tov\u00e9 nab\u00edje\u010dky nebo autonomn\u00ed dom\u00e1c\u00ed zahrady. Tato kategorie je tak\u00e9 zlat\u00fdm dolem na n\u00e1padit\u00e9, zaj\u00edmav\u00e9 a origin\u00e1ln\u00ed d\u00e1rky pro p\u0159\u00e1tele a bl\u00edzk\u00e9. U\u017e v\u00edc nic neprozrad\u00edm a nech\u00e1m na ka\u017ed\u00e9m, a\u0165 si tyto poklady objev\u00ed s\u00e1m. Zveme v\u00e1s k n\u00e1v\u0161t\u011bv\u011b a objevov\u00e1n\u00ed nov\u00fdch inspirac\u00ed a \u017eivotn\u00edho stylu na answear.cz<\/a>.","protected":false},"excerpt":{"rendered":"

\u010cten\u00ed na <\/span> 6<\/span> minuty<\/span><\/span> P\u0159in\u00e1\u0161\u00edme rozhovor s Magdou D\u0105browskou – \u010dlenkou p\u0159edstavenstva spole\u010dnosti Answear.<\/p>\n","protected":false},"author":36,"featured_media":22376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[890],"tags":[],"yoast_head":"\nRozhovor s Magdou D\u0105browskou, \u010dlenkou p\u0159edstavenstva spole\u010dnosti Answear - answear.cz blog<\/title>\n<meta name=\"description\" content=\"P\u0159in\u00e1\u0161\u00edme rozhovor s Magdou D\u0105browskou - \u010dlenkou p\u0159edstavenstva spole\u010dnosti Answear. Mysl\u00edte si, \u017ee m\u00f3da, jak jsme ji znali doposud zastarala? 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