{"id":22600,"date":"2022-06-10T17:50:45","date_gmt":"2022-06-10T15:50:45","guid":{"rendered":"https:\/\/answear.cz\/blog\/?p=22600"},"modified":"2022-06-13T11:19:33","modified_gmt":"2022-06-13T09:19:33","slug":"muzes-nosit-co-chces-jak-se-ti-to-libi-a-nikdo-nema-pravo-te-soudit-aga-korsak-o-podstate-answear-lab","status":"publish","type":"post","link":"https:\/\/answear.cz\/blog\/muzes-nosit-co-chces-jak-se-ti-to-libi-a-nikdo-nema-pravo-te-soudit-aga-korsak-o-podstate-answear-lab\/22600","title":{"rendered":"\u201eM\u016f\u017ee\u0161 nosit co chce\u0161, jak se ti to l\u00edb\u00ed a nikdo nem\u00e1 pr\u00e1vo t\u011b soudit.&#8220; &#8211; Aga Korsak o podstat\u011b answear.LAB"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u010cten\u00ed na <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minuty<\/span><\/span>\r\n<p><strong>M\u00edsto \u201eDobr\u00e9 r\u00e1no\u201c k\u0159i\u010d\u00ed \u201eBu\u010f state\u010dn\u00e1!\u201c, ne\u0159\u00edd\u00ed se obvykl\u00fdmi vzory, ale vyty\u010duje nov\u00e9 cesty a p\u0159ed zdvo\u0159ilost\u00ed a korektnost\u00ed d\u00e1v\u00e1 p\u0159ednost vzpurnosti, odvaze a spont\u00e1nnosti. To je answear.LAB &#8211; na\u0161e vlastn\u00ed zna\u010dka. S \u0159editelkou zna\u010dky Agou Korsak mluv\u00edme o my\u0161lenk\u00e1ch, kter\u00e9 stoj\u00ed za answear.LAB, o z\u00e1kulis\u00ed tvorby kolekce, o nadch\u00e1zej\u00edc\u00edch v\u00fdzv\u00e1ch a dosa\u017een\u00fdch \u00fasp\u011b\u0161\u00edch.<\/strong><\/p>\r\n\r\n\r\n\r\n<p><!--more--><\/p>\r\n\r\n\r\n\r\n<p>answear.LAB, vlastn\u00ed zna\u010dka m\u00f3dn\u00edho obchodu Answear.cz byla zalo\u017eena v roce 2020, vytvo\u0159en\u00e1 \u017eenami pro \u017eeny. Prost\u0159ednictv\u00edm cyklick\u00fdch, tematick\u00fdch kolekc\u00ed sm\u011ble a hlasit\u011b mluv\u00ed o \u017een\u00e1ch v modern\u00edm sv\u011bt\u011b. O jejich probl\u00e9mech, ambic\u00edch, snech&#8230; Tabu tu neexistuj\u00ed a krom\u011b t\u00e9to my\u0161lenky je stejn\u011b d\u016fle\u017eit\u00fd skv\u011bl\u00fd design, kvalita a jedine\u010dnost. answear.LAB je tak\u00e9 toti\u017e souhrnem potenci\u00e1l\u016f: m\u00edstn\u00edch, mal\u00fdch tov\u00e1ren a nez\u00e1visl\u00fdch design\u00e9r\u016f, se kter\u00fdmi vytv\u00e1\u0159\u00ed origin\u00e1ln\u00ed n\u00e1vrhy. V \u010dele zna\u010dky stoj\u00ed Aga Korsak, kter\u00e1 se v m\u00f3dn\u00edm pr\u016fmyslu pohybuje p\u0159es 20 let a spojuje sv\u00e9 p\u016fsobiv\u00e9 obchodn\u00ed zku\u0161enosti s um\u011bleck\u00fdm vzd\u011bl\u00e1n\u00edm a du\u0161\u00ed feministky.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-22609 aligncenter\" src=\"https:\/\/answear.cz\/blog\/wp-content\/uploads\/2022\/06\/Main_1680x480_08-704x695.png\" alt=\"\" width=\"704\" height=\"695\" srcset=\"https:\/\/answear.cz\/blog\/wp-content\/uploads\/2022\/06\/Main_1680x480_08-704x695.png 704w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2022\/06\/Main_1680x480_08-768x758.png 768w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2022\/06\/Main_1680x480_08-45x45.png 45w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2022\/06\/Main_1680x480_08.png 911w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>Zeptali jsme se Agy na sou\u010dasnost a budoucnost answear.LAB. Jak\u00fd je fenom\u00e9n zna\u010dky, odkud poch\u00e1z\u00ed jej\u00ed v\u00fdraznost a \u010d\u00edm n\u00e1s je\u0161t\u011b p\u0159ekvap\u00ed?<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h2>Kdybyste mohla definovat zna\u010dku answear.LAB ve 3 p\u0159\u00eddavn\u00fdch jm\u00e9nech, jak\u00e1 by to byla slova?<\/h2>\r\n\r\n\r\n\r\n<p>STATE\u010cN\u00dd<\/p>\r\n\r\n\r\n\r\n<p>EMPATICK\u00dd<\/p>\r\n\r\n\r\n\r\n<p>SPONT\u00c1NN\u00cd<\/p>\r\n\r\n\r\n\r\n<h2>answear.LAB je spole\u010densky anga\u017eovan\u00e1 zna\u010dka, kter\u00e1 se neboj\u00ed nastolovat d\u016fle\u017eit\u00e1 t\u00e9mata a opakovan\u011b zd\u016fraz\u0148uje s\u00edlu a odvahu \u017een. Kde se tento n\u00e1pad vzal a co vytvo\u0159ilo kone\u010dnou podobu zna\u010dky?<\/h2>\r\n\r\n\r\n\r\n<p>answear.LAB se od po\u010d\u00e1tku sv\u00e9 existence m\u00e9n\u011b zam\u011b\u0159uje na trendy a v\u00edce na soci\u00e1ln\u00ed komunikaci. Bohu\u017eel trendy zp\u016fsobuj\u00ed, \u017ee se lid\u00e9 obl\u00e9kaj\u00ed stejn\u011b a ztr\u00e1cej\u00ed svou vizu\u00e1ln\u00ed osobnost. Pro m\u011b je styl d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e trendy, answear.LAB v\u00e1s vyb\u00edz\u00ed k experimentov\u00e1n\u00ed, budov\u00e1n\u00ed vlastn\u00edho sv\u011bta a nekonven\u010dn\u00edm rozhodnut\u00edm.<\/p>\r\n\r\n\r\n\r\n<h2>V duchu feminismu?<\/h2>\r\n\r\n\r\n\r\n<p>Pro m\u011b je feminismus p\u0159irozen\u00fdm prost\u0159ed\u00edm. Z\u00e1kladem m\u00e9ho feminismu je hlubok\u00fd respekt k druh\u00fdm lidem a neust\u00e1l\u00e1 snaha o dosa\u017een\u00ed soci\u00e1ln\u00ed rovnov\u00e1hy. Rovnov\u00e1ha, nebo sp\u00ed\u0161e rovnost, nez\u00e1visl\u00e1 na barv\u011b pleti, sexu\u00e1ln\u00ed orientaci, n\u00e1bo\u017eenstv\u00ed, bohatstv\u00ed nebo \u00farovni kondice. Feminismus je podstatou m\u00fdch hodnot, ur\u010duje sm\u011bry m\u00e9ho jedn\u00e1n\u00ed, je prizmatem pro rozhodnut\u00ed, kter\u00e1 d\u011bl\u00e1m. M\u016fj z\u00e1vazek se p\u0159irozen\u011b prom\u00edt\u00e1 do zna\u010dky, kterou provozuji.<\/p>\r\n\r\n\r\n\r\n<h2>\u201eFeminismus je trend,\u201c \u0159eknou n\u011bkte\u0159\u00ed. Jak\u00fd je v\u00e1\u0161 n\u00e1zor na pou\u017e\u00edv\u00e1n\u00ed feministick\u00fdch t\u00e9mat zna\u010dkami?<\/h2>\r\n\r\n\r\n\r\n<p>Jak u\u017e jsem zm\u00ednila, feminismus je pro m\u011b nejd\u016fle\u017eit\u011bj\u0161\u00ed proud spole\u010densk\u00e9ho my\u0161len\u00ed, kter\u00e9mu vd\u011b\u010d\u00edme za mnoh\u00e9. To ov\u0161em neznamen\u00e1, \u017ee by feminismus m\u011bl b\u00fdt pouze pro \u017eeny. Ve skute\u010dnosti existuje nal\u00e9hav\u00e1 pot\u0159eba, aby se i mu\u017ei stali feministy. Feminismus n\u00e1s m\u016f\u017ee p\u0159ibl\u00ed\u017eit genderov\u011b svobodn\u00e9 spole\u010dnosti, ve kter\u00e9 si ka\u017ed\u00fd m\u016f\u017ee vybrat role, kter\u00e9 mu nejl\u00e9pe vyhovuj\u00ed, ne\u017e ty, kter\u00e9 jsou mu vnucov\u00e1ny. Pro m\u011b to nen\u00ed m\u00f3da, ale p\u0159irozen\u00fd filozofick\u00fd v\u00fdvoj.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<ul class=\"blocks-gallery-grid\">\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"911\" height=\"676\" class=\"wp-image-22608\" src=\"https:\/\/answear.cz\/blog\/wp-content\/uploads\/2022\/06\/prev_08.png\" alt=\"\" data-id=\"22608\" data-full-url=\"https:\/\/answear.cz\/blog\/wp-content\/uploads\/2022\/06\/prev_08.png\" data-link=\"https:\/\/answear.cz\/blog\/?attachment_id=22608\" srcset=\"https:\/\/answear.cz\/blog\/wp-content\/uploads\/2022\/06\/prev_08.png 911w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2022\/06\/prev_08-768x570.png 768w\" sizes=\"(max-width: 911px) 100vw, 911px\" \/><\/figure>\r\n<\/li>\r\n<\/ul>\r\n<\/figure>\r\n\r\n\r\n\r\n<h2>Co jako \u0159editelka vlastn\u00edho labelu pova\u017eujete p\u0159i vytv\u00e1\u0159en\u00ed od\u011bvn\u00ed zna\u010dky za nejd\u016fle\u017eit\u011bj\u0161\u00ed?<\/h2>\r\n\r\n\r\n\r\n<p>N\u011bkolik aspekt\u016f je nesm\u00edrn\u011b d\u016fle\u017eit\u00fdch. Zp\u016fsob po\u0159\u00edzen\u00ed produktu, \u0161etrnost k p\u0159\u00edrodn\u00edmu prost\u0159ed\u00ed, vytv\u00e1\u0159en\u00ed limitovan\u00fdch s\u00e9ri\u00ed, kter\u00e9 nezp\u016fsobuj\u00ed nadprodukci, kvalita materi\u00e1l\u016f v kolekci, proto\u017ee kvalita je z\u00e1kladem stylu, ale prioritou je pravd\u011bpodobn\u011b estetika. Na\u0161e oble\u010den\u00ed je skv\u011ble navr\u017een\u00e9 a stylov\u00e9.<br \/>Je t\u0159eba si uv\u011bdomit, \u017ee answear.LAB vyr\u00e1b\u00ed velmi mal\u00e9 kolekce: od 30 do 100 kus\u016f, co\u017e samoz\u0159ejm\u011b d\u00e1v\u00e1 na\u0161im z\u00e1kazn\u00edk\u016fm z\u00e1ruku jedine\u010dnosti.<br \/>Od\u011bv je pro modern\u00ed \u017eenu \u201eBRN\u011aN\u00cd\u201c, kter\u00e9 n\u00e1m m\u00e1 d\u00e1t pocit bezpe\u010d\u00ed, zv\u00fd\u0161it na\u0161i sebe\u00factu, dodat sebev\u011bdom\u00ed k \u0159e\u0161en\u00ed ka\u017edodenn\u00edho \u017eivota a probl\u00e9m\u016f, kter\u00e9 na n\u00e1s \u010dekaj\u00ed p\u0159\u00edmo za dve\u0159mi. Modern\u00ed sv\u011bt st\u00e1le nen\u00ed p\u0159\u00e1telsk\u00fd k \u017een\u00e1m, kter\u00e9 mus\u00ed neust\u00e1le bojovat, osvobozovat se od rol\u00ed, kter\u00e9 jim spole\u010dnost vnucuje. Ka\u017ed\u00fd den jsme souzeni a kritizov\u00e1ni, ka\u017ed\u00fd den mus\u00edme sv\u011btu dokazovat svou hodnotu. A prost\u0159ednictv\u00edm na\u0161ich kolekc\u00ed bych cht\u011bla \u0159\u00edci: &#8222;dost!&#8220; M\u016f\u017eete nosit, co se v\u00e1m l\u00edb\u00ed, jak se v\u00e1m to l\u00edb\u00ed a nikdo v\u00e1s nem\u00e1 pr\u00e1vo soudit. Vybudov\u00e1n\u00ed individu\u00e1ln\u00edho stylu by m\u011blo b\u00fdt \u00favodem do \u017eit\u00ed \u017eivota podle vlastn\u00edch p\u0159edstav.<\/p>\r\n\r\n\r\n\r\n<h2>Ka\u017ed\u00e1 kolekce answear.LAB je origin\u00e1l. Ka\u017ed\u00e1 vypr\u00e1v\u00ed samostatn\u00fd p\u0159\u00edb\u011bh. Prozrad\u00edte, co v\u00e1s inspiruje a kde berete n\u00e1pady na nov\u00e9 kolekce?<\/h2>\r\n\r\n\r\n\r\n<p>Ka\u017ed\u00e1 kolekce se zab\u00fdv\u00e1 ot\u00e1zkami, kter\u00e9 jsou pro n\u00e1s d\u016fle\u017eit\u00e9, a ka\u017ed\u00e1 m\u00e1 verbalizovat na\u0161e touhy. Hrdinkami v\u0161ech na\u0161ich kolekc\u00ed jsou \u017eeny, ka\u017ed\u00e1 z nich je sv\u00fdm zp\u016fsobem siln\u00e1 a ka\u017ed\u00e1 je inspirac\u00ed.<\/p>\r\n\r\n\r\n\r\n<h2>Slovem &#8222;siln\u00fd&#8220; m\u00e1te na mysli&#8230;?<\/h2>\r\n\r\n\r\n\r\n<p>I kdy\u017e mnoh\u00e9 z n\u00e1s omrzel pojem \u201esiln\u00e1 \u017eena\u201c, proto\u017ee si jej spojujeme s velmi vynal\u00e9zav\u00fdm, p\u0159epracovan\u00fdm \u010dlov\u011bkem, kter\u00fd neust\u00e1le nos\u00ed b\u0159emena \u017eivota, m\u00e1m tento pojem r\u00e1da, a\u010dkoli si ho definuji po sv\u00e9m. Siln\u00e1 \u017eena je pro m\u011b n\u011bkdo, kdo v\u011b\u0159\u00ed v sebe a sv\u00e9 schopnosti i p\u0159es t\u011b\u017ek\u00e9 situace \u2013 neztr\u00e1c\u00ed v\u00edru. \u010casto s t\u00edm m\u00e1m pot\u00ed\u017ee, ale nikdy se nevzd\u00e1v\u00e1m. Siln\u00e1 \u017eena se dok\u00e1\u017ee ze sv\u00fdch ne\u00fasp\u011bch\u016f pou\u010dit, dok\u00e1\u017ee je vychytat vlastn\u00edm tempem a neboj\u00ed se rizika. Nech\u00e1v\u00e1 minulost v minulosti a p\u0159ij\u00edm\u00e1 ji takovou, jak\u00e1 byla. Opatrn\u011b \u017eije p\u0159\u00edtomnost\u00ed a pl\u00e1nuje do budoucna. D\u00e1v\u00e1 si pr\u00e1vo d\u011blat chyby a v\u011bdom\u011b se vzd\u00e1v\u00e1 viny. Star\u00e1 se o sv\u00e9 pot\u0159eby, jasn\u011b je vyjad\u0159uje a naslouch\u00e1 sv\u00e9 intuici. D\u00e1v\u00e1 si pr\u00e1vo na r\u016fzn\u00e9 emoce, na jejich vyj\u00e1d\u0159en\u00ed a pro\u017e\u00edv\u00e1n\u00ed. M\u00e1 jasn\u011b definovan\u00e9 hodnoty a \u0159\u00edd\u00ed se t\u00edm, co je pro ni d\u016fle\u017eit\u00e9. D\u00e1v\u00e1 si pr\u00e1vo b\u00fdt citlivou osobou. Siln\u00e1 \u017eena se neust\u00e1le vyv\u00edj\u00ed, \u010dte, naslouch\u00e1, je pozorn\u00e1, z\u00edsk\u00e1v\u00e1 znalosti, je otev\u0159en\u00e1 nov\u00fdm, vznikaj\u00edc\u00edm p\u0159\u00edle\u017eitostem a mo\u017enostem. Naslouch\u00e1 sv\u00e9mu t\u011blu, m\u00e1 ho r\u00e1da a star\u00e1 se o n\u011bj. V\u00ed, \u017ee jen d\u00edky n\u00ed m\u016f\u017ee naplno c\u00edtit emoce, pro\u017e\u00edvat l\u00e1sku a plnit si sv\u00e9 touhy. Siln\u00e1 \u017eena se nesrovn\u00e1v\u00e1 a nesoupe\u0159\u00ed, ale jde svou vlastn\u00ed cestou ke sv\u00fdm c\u00edl\u016fm, tempem, kter\u00e9 j\u00ed nejl\u00e9pe vyhovuje. Dok\u00e1\u017ee odej\u00edt z nep\u0159\u00edzniv\u00fdch vztah\u016f. V\u00ed, \u017ee jedin\u011b respektov\u00e1n\u00edm sebe sama m\u016f\u017ee o\u010dek\u00e1vat respekt od ostatn\u00edch. Ta &#8222;esencialita siln\u00e9 \u017eeny&#8220; je trochu dlouh\u00e1, ale asi jsem je\u0161t\u011b nevyjmenovala v\u0161echny vlastnosti, kter\u00e9 by \u0161ly nazvat i \u201enezbytnostmi \u0161\u0165astn\u00e9 \u017eeny\u201c. Na z\u00e1v\u011br bych r\u00e1da dodala, \u017ee siln\u00e9 \u017een\u011b nen\u00ed ciz\u00ed strach, ale dok\u00e1\u017ee jej p\u0159ekonat. V\u00ed, \u017ee strach je velmi siln\u00e1 a d\u016fle\u017eit\u00e1 emoce, kter\u00e1 n\u00e1s prov\u00e1z\u00ed cel\u00fdm \u017eivotem, tak\u017ee odbour\u00e1v\u00e1 a krot\u00ed na\u0161e vlastn\u00ed strachy. Siln\u00e1 \u017eena nem\u00e1 syndrom zdvo\u0159il\u00e9 \u0161kola\u010dky, ned\u011bl\u00e1 sv\u00e9 sebev\u011bdom\u00ed z\u00e1visl\u00e9 na n\u00e1zorech ostatn\u00edch. Nehled\u00e1 p\u0159ijet\u00ed venku, ale uvnit\u0159 sebe. Nestyd\u00ed se za sv\u00e9 slabosti a v\u00ed, \u017ee i ony tvo\u0159\u00ed jej\u00ed hodnotu a s\u00edlu.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-22607 aligncenter\" src=\"https:\/\/answear.cz\/blog\/wp-content\/uploads\/2022\/06\/prev_08-10-704x695.png\" alt=\"\" width=\"704\" height=\"695\" srcset=\"https:\/\/answear.cz\/blog\/wp-content\/uploads\/2022\/06\/prev_08-10-704x695.png 704w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2022\/06\/prev_08-10-768x758.png 768w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2022\/06\/prev_08-10-45x45.png 45w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2022\/06\/prev_08-10.png 911w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n<h2>Jak\u00e9 jsou f\u00e1ze vytv\u00e1\u0159en\u00ed limitovan\u00fdch kolekc\u00ed? Kolik \u010dasu bylo pot\u0159eba k vytvo\u0159en\u00ed nap\u0159\u00edklad kolekc\u00ed NO SHAME. NO FEAR. nebo Girl Power?<\/h2>\r\n\r\n\r\n\r\n<p>Z\u00e1kladem ka\u017ed\u00e9 kolekce je my\u0161lenka, kterou si n\u00e1sledn\u011b vizualizujeme. M\u016f\u017eete m\u00edt pochybnosti o tom, jak projevovat emoce oble\u010den\u00edm, ale pro n\u00e1s je to druh jazyka, kter\u00fdm komunikujeme. Vyb\u00edr\u00e1me barvy a formy, kter\u00e9 se hod\u00ed k dan\u00e9mu t\u00e9matu. Pe\u010dliv\u011b tak\u00e9 vyb\u00edr\u00e1me v\u00fdrobn\u00ed materi\u00e1ly. Hled\u00e1me \u0159e\u0161en\u00ed, struktury, barvy, vzory a potisky, kter\u00e9 n\u00e1m pomohou komunikovat konkr\u00e9tn\u00ed obsah. To je samoz\u0159ejm\u011b na\u0161e p\u0159edstava o t\u00e9matu, ale je to tak\u00e9 sou\u010d\u00e1st n\u00e1dhern\u00e9, kreativn\u00ed a spole\u010dn\u00e9 pr\u00e1ce. Tempo tvorby kolekce se li\u0161\u00ed, obvykle f\u00e1zi n\u00e1vrhu uzav\u00edr\u00e1me b\u011bhem p\u00e1r t\u00fddn\u016f. Pot\u00e9 je tu o n\u011bco m\u00e9n\u011b vzru\u0161uj\u00edc\u00ed, n\u00e1ro\u010dn\u00e1, ale velmi vst\u0159\u00edcn\u00e1 produk\u010dn\u00ed \u010d\u00e1st.<\/p>\r\n\r\n\r\n\r\n<h2>answear.LAB existuje ji\u017e t\u00e9m\u011b\u0159 2 roky. Co bylo v tomto kr\u00e1tk\u00e9m, ale velmi intenzivn\u00edm p\u0159\u00edb\u011bhu nejv\u011bt\u0161\u00ed v\u00fdzvou?<\/h2>\r\n\r\n\r\n\r\n<p>Tyto 2 roky jsou pro n\u00e1s dobou intenzivn\u00ed pr\u00e1ce, ale tak\u00e9 velk\u00fdm dobrodru\u017estv\u00edm. Setk\u00e1n\u00ed s inspirativn\u00edmi lidmi a nekone\u010dn\u00e9 cesty.<br \/>Nejt\u011b\u017e\u0161\u00ed bylo prolomit stereotyp vn\u00edmat m\u00f3dn\u00ed zna\u010dku v\u00fdhradn\u011b v kontextu od\u011bvn\u00edch kolekc\u00ed. Poda\u0159ilo se n\u00e1m vytvo\u0159it silnou, nekonven\u010dn\u00ed zna\u010dku, kter\u00e1 znamen\u00e1 rovnost se siln\u00fdm hlasem. Zna\u010dka, kter\u00e1 zd\u016fraz\u0148uje d\u016fle\u017eitost rozmanitosti, jedine\u010dnosti a realizace tu\u017eeb ka\u017ed\u00e9ho z n\u00e1s.<\/p>\r\n\r\n\r\n\r\n<h2>Kdy\u017e u\u017e jsme u t\u011bch v\u00fdzev, ned\u00e1vno byla p\u0159edstavena dal\u0161\u00ed odv\u00e1\u017en\u00e1 kolekce. Jej\u00ed n\u00e1zev odvaze jasn\u011b napov\u00edd\u00e1 \u2013 \u201eBe Brave\u201c. M\u016f\u017eete odhalit jej\u00ed tajemstv\u00ed?<\/h2>\r\n\r\n\r\n\r\n<p>\u201eBE BRAVE\u201c je heslo answear.LAB. Jedn\u00e1 se o zvl\u00e1\u0161tn\u00ed prohl\u00e1\u0161en\u00ed o \u017eensk\u00e9 s\u00edle a autonomii. Povzbuzuje v\u00e1s, abyste jednali v souladu se svou vlastn\u00ed intuic\u00ed a naslouchali sv\u00fdm vlastn\u00edm touh\u00e1m. Je to pozv\u00e1n\u00ed prolomit vzorce, zm\u011bnit, prozkoumat a riskovat. Kolekce je temn\u00e1 a obsahuje t\u00f3ny rebelsk\u00e9 hudby, je tak\u00e9 romantick\u00e1 a smysln\u00e1, proto\u017ee \u201eBE BRAVE\u201c se dot\u00fdk\u00e1 ka\u017ed\u00e9 oblasti na\u0161eho \u017eivota.<\/p>\r\n\r\n\r\n\r\n<p>Vzpoura, osvobozen\u00ed, um\u011bn\u00ed \u2013 takov\u00e9 asociace vznikaj\u00ed po zhl\u00e9dnut\u00ed fotografi\u00ed nebo prvk\u016f obsa\u017een\u00fdch v kolekci. P\u0159i jej\u00ed tvorb\u011b jsme se inspirovali motivy ze sv\u011bta filmu a um\u011bn\u00ed, ale i ud\u00e1lostmi a postavami d\u016fle\u017eit\u00fdmi pro d\u011bjiny. M\u00e1m na mysli p\u0159edev\u0161\u00edm um\u011bn\u00ed a osobu Fridy Kahlo \u2013 rebelsk\u00e9 mexick\u00e9 um\u011blkyn\u011b, jej\u00ed\u017e tvorba je hluboce prosycena feminismem a sexu\u00e1ln\u00ed revoluc\u00ed. Tento krok \u0161okoval z\u00e1padn\u00ed Evropu a Ameriku na p\u0159elomu 60. a 70. let 20. stolet\u00ed a nav\u017edy zm\u011bnil n\u00e1\u0161 p\u0159\u00edstup k \u017eensk\u00e9 sexualit\u011b a nakonec i k na\u0161emu vn\u00edm\u00e1n\u00ed \u017een doma a v pr\u00e1ci. V kolekci nechyb\u00ed ani ozv\u011bny kultovn\u00edho filmu \u201eThelma a Louise\u201c, v n\u011bm\u017e se hlavn\u00ed hrdinov\u00e9 neb\u00e1li riskovat, aby se kone\u010dn\u011b c\u00edtili jako nespoutan\u00e1 svoboda. M\u00e1me tak\u00e9 modern\u00ed twist \u2013 pro pot\u0159eby kolekce vytvo\u0159ila speci\u00e1ln\u00ed grafiku vyza\u0159uj\u00edc\u00ed \u017eenskou s\u00edlu ilustr\u00e1torka a design\u00e9rka Katarzyna Bogucka \u201eNioska\u201c.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-4 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<ul class=\"blocks-gallery-grid\">\r\n<li class=\"blocks-gallery-item\">\r\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"911\" height=\"676\" class=\"wp-image-22608\" src=\"https:\/\/answear.cz\/blog\/wp-content\/uploads\/2022\/06\/prev_08.png\" alt=\"\" data-id=\"22608\" data-full-url=\"https:\/\/answear.cz\/blog\/wp-content\/uploads\/2022\/06\/prev_08.png\" data-link=\"https:\/\/answear.cz\/blog\/?attachment_id=22608\" srcset=\"https:\/\/answear.cz\/blog\/wp-content\/uploads\/2022\/06\/prev_08.png 911w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2022\/06\/prev_08-768x570.png 768w\" sizes=\"(max-width: 911px) 100vw, 911px\" \/><\/figure>\r\n<\/li>\r\n<\/ul>\r\n<\/figure>\r\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u010cten\u00ed na <\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">minuty<\/span><\/span> M\u00edsto \u201eDobr\u00e9 r\u00e1no\u201c k\u0159i\u010d\u00ed \u201eBu\u010f state\u010dn\u00e1!\u201c, ne\u0159\u00edd\u00ed se obvykl\u00fdmi vzory, ale vyty\u010duje nov\u00e9 cesty a p\u0159ed zdvo\u0159ilost\u00ed a korektnost\u00ed d\u00e1v\u00e1 p\u0159ednost vzpurnosti, odvaze a spont\u00e1nnosti. To je answear.LAB &#8211; na\u0161e vlastn\u00ed zna\u010dka. S \u0159editelkou zna\u010dky Agou Korsak mluv\u00edme o my\u0161lenk\u00e1ch, kter\u00e9 stoj\u00ed za answear.LAB, o z\u00e1kulis\u00ed tvorby kolekce, o nadch\u00e1zej\u00edc\u00edch v\u00fdzv\u00e1ch a dosa\u017een\u00fdch \u00fasp\u011b\u0161\u00edch.<\/p>\n","protected":false},"author":36,"featured_media":22611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[890],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201eM\u016f\u017ee\u0161 nosit co chce\u0161, jak se ti to l\u00edb\u00ed a nikdo nem\u00e1 pr\u00e1vo t\u011b soudit.&quot; - Aga Korsak o podstat\u011b answear.LAB - answear.cz blog<\/title>\n<meta name=\"description\" content=\"M\u00edsto \u201eDobr\u00e9 r\u00e1no\u201c k\u0159i\u010d\u00ed \u201eBu\u010f state\u010dn\u00e1!\u201c, ne\u0159\u00edd\u00ed se obvykl\u00fdmi vzory, ale vyty\u010duje nov\u00e9 cesty a p\u0159ed zdvo\u0159ilost\u00ed a korektnost\u00ed d\u00e1v\u00e1 p\u0159ednost vzpurnosti,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/answear.cz\/blog\/muzes-nosit-co-chces-jak-se-ti-to-libi-a-nikdo-nema-pravo-te-soudit-aga-korsak-o-podstate-answear-lab\/22600\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201eM\u016f\u017ee\u0161 nosit co chce\u0161, jak se ti to l\u00edb\u00ed a nikdo nem\u00e1 pr\u00e1vo t\u011b soudit.&quot; - Aga Korsak o podstat\u011b answear.LAB - answear.cz blog\" \/>\n<meta property=\"og:description\" content=\"M\u00edsto \u201eDobr\u00e9 r\u00e1no\u201c k\u0159i\u010d\u00ed \u201eBu\u010f state\u010dn\u00e1!\u201c, ne\u0159\u00edd\u00ed se obvykl\u00fdmi vzory, ale vyty\u010duje nov\u00e9 cesty a p\u0159ed zdvo\u0159ilost\u00ed a korektnost\u00ed d\u00e1v\u00e1 p\u0159ednost vzpurnosti,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/answear.cz\/blog\/muzes-nosit-co-chces-jak-se-ti-to-libi-a-nikdo-nema-pravo-te-soudit-aga-korsak-o-podstate-answear-lab\/22600\" \/>\n<meta property=\"og:site_name\" content=\"answear.cz blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-10T15:50:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-13T09:19:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/answear.cz\/blog\/wp-content\/uploads\/2022\/06\/Korsak_MailingSpec-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"998\" \/>\n\t<meta property=\"og:image:height\" content=\"749\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark\u00e9ta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark\u00e9ta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/answear.cz\/blog\/muzes-nosit-co-chces-jak-se-ti-to-libi-a-nikdo-nema-pravo-te-soudit-aga-korsak-o-podstate-answear-lab\/22600\",\"url\":\"https:\/\/answear.cz\/blog\/muzes-nosit-co-chces-jak-se-ti-to-libi-a-nikdo-nema-pravo-te-soudit-aga-korsak-o-podstate-answear-lab\/22600\",\"name\":\"\u201eM\u016f\u017ee\u0161 nosit co chce\u0161, jak se ti to l\u00edb\u00ed a nikdo nem\u00e1 pr\u00e1vo t\u011b soudit.\\\" - Aga Korsak o podstat\u011b answear.LAB - answear.cz blog\",\"isPartOf\":{\"@id\":\"https:\/\/answear.cz\/blog\/#website\"},\"datePublished\":\"2022-06-10T15:50:45+00:00\",\"dateModified\":\"2022-06-13T09:19:33+00:00\",\"author\":{\"@id\":\"https:\/\/answear.cz\/blog\/#\/schema\/person\/cc657c3ef1289e17d747958f4466e1d1\"},\"description\":\"M\u00edsto \u201eDobr\u00e9 r\u00e1no\u201c k\u0159i\u010d\u00ed \u201eBu\u010f state\u010dn\u00e1!\u201c, ne\u0159\u00edd\u00ed se obvykl\u00fdmi vzory, ale vyty\u010duje nov\u00e9 cesty a p\u0159ed zdvo\u0159ilost\u00ed a korektnost\u00ed d\u00e1v\u00e1 p\u0159ednost vzpurnosti,\",\"breadcrumb\":{\"@id\":\"https:\/\/answear.cz\/blog\/muzes-nosit-co-chces-jak-se-ti-to-libi-a-nikdo-nema-pravo-te-soudit-aga-korsak-o-podstate-answear-lab\/22600#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/answear.cz\/blog\/muzes-nosit-co-chces-jak-se-ti-to-libi-a-nikdo-nema-pravo-te-soudit-aga-korsak-o-podstate-answear-lab\/22600\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/answear.cz\/blog\/muzes-nosit-co-chces-jak-se-ti-to-libi-a-nikdo-nema-pravo-te-soudit-aga-korsak-o-podstate-answear-lab\/22600#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/answear.cz\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201eM\u016f\u017ee\u0161 nosit co chce\u0161, jak se ti to l\u00edb\u00ed a nikdo nem\u00e1 pr\u00e1vo t\u011b soudit.&#8220; &#8211; Aga Korsak o podstat\u011b answear.LAB\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/answear.cz\/blog\/#website\",\"url\":\"https:\/\/answear.cz\/blog\/\",\"name\":\"answear.cz blog\",\"description\":\"M\u00f3da, trendy, rady a tipy stylist\u016f, novinky ze sv\u011bta m\u00f3dy. We know the ANSWEAR ;-)\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/answear.cz\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"cs\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/answear.cz\/blog\/#\/schema\/person\/cc657c3ef1289e17d747958f4466e1d1\",\"name\":\"Mark\u00e9ta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\/\/answear.cz\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5d90e7692c38eb1aebfd701d1ac47518?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5d90e7692c38eb1aebfd701d1ac47518?s=96&d=mm&r=g\",\"caption\":\"Mark\u00e9ta\"},\"url\":\"https:\/\/answear.cz\/blog\/author\/marketa\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201eM\u016f\u017ee\u0161 nosit co chce\u0161, jak se ti to l\u00edb\u00ed a nikdo nem\u00e1 pr\u00e1vo t\u011b soudit.\" - Aga Korsak o podstat\u011b answear.LAB - answear.cz blog","description":"M\u00edsto \u201eDobr\u00e9 r\u00e1no\u201c k\u0159i\u010d\u00ed \u201eBu\u010f state\u010dn\u00e1!\u201c, ne\u0159\u00edd\u00ed se obvykl\u00fdmi vzory, ale vyty\u010duje nov\u00e9 cesty a p\u0159ed zdvo\u0159ilost\u00ed a korektnost\u00ed d\u00e1v\u00e1 p\u0159ednost vzpurnosti,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/answear.cz\/blog\/muzes-nosit-co-chces-jak-se-ti-to-libi-a-nikdo-nema-pravo-te-soudit-aga-korsak-o-podstate-answear-lab\/22600","og_locale":"cs_CZ","og_type":"article","og_title":"\u201eM\u016f\u017ee\u0161 nosit co chce\u0161, jak se ti to l\u00edb\u00ed a nikdo nem\u00e1 pr\u00e1vo t\u011b soudit.\" - Aga Korsak o podstat\u011b answear.LAB - answear.cz blog","og_description":"M\u00edsto \u201eDobr\u00e9 r\u00e1no\u201c k\u0159i\u010d\u00ed \u201eBu\u010f state\u010dn\u00e1!\u201c, ne\u0159\u00edd\u00ed se obvykl\u00fdmi vzory, ale vyty\u010duje nov\u00e9 cesty a p\u0159ed zdvo\u0159ilost\u00ed a korektnost\u00ed d\u00e1v\u00e1 p\u0159ednost vzpurnosti,","og_url":"https:\/\/answear.cz\/blog\/muzes-nosit-co-chces-jak-se-ti-to-libi-a-nikdo-nema-pravo-te-soudit-aga-korsak-o-podstate-answear-lab\/22600","og_site_name":"answear.cz blog","article_published_time":"2022-06-10T15:50:45+00:00","article_modified_time":"2022-06-13T09:19:33+00:00","og_image":[{"width":998,"height":749,"url":"https:\/\/answear.cz\/blog\/wp-content\/uploads\/2022\/06\/Korsak_MailingSpec-2.jpg","type":"image\/jpeg"}],"author":"Mark\u00e9ta","twitter_card":"summary_large_image","twitter_misc":{"Napsal(a)":"Mark\u00e9ta","Odhadovan\u00e1 doba \u010dten\u00ed":"10 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/answear.cz\/blog\/muzes-nosit-co-chces-jak-se-ti-to-libi-a-nikdo-nema-pravo-te-soudit-aga-korsak-o-podstate-answear-lab\/22600","url":"https:\/\/answear.cz\/blog\/muzes-nosit-co-chces-jak-se-ti-to-libi-a-nikdo-nema-pravo-te-soudit-aga-korsak-o-podstate-answear-lab\/22600","name":"\u201eM\u016f\u017ee\u0161 nosit co chce\u0161, jak se ti to l\u00edb\u00ed a nikdo nem\u00e1 pr\u00e1vo t\u011b soudit.\" - Aga Korsak o podstat\u011b answear.LAB - answear.cz blog","isPartOf":{"@id":"https:\/\/answear.cz\/blog\/#website"},"datePublished":"2022-06-10T15:50:45+00:00","dateModified":"2022-06-13T09:19:33+00:00","author":{"@id":"https:\/\/answear.cz\/blog\/#\/schema\/person\/cc657c3ef1289e17d747958f4466e1d1"},"description":"M\u00edsto \u201eDobr\u00e9 r\u00e1no\u201c k\u0159i\u010d\u00ed \u201eBu\u010f state\u010dn\u00e1!\u201c, ne\u0159\u00edd\u00ed se obvykl\u00fdmi vzory, ale vyty\u010duje nov\u00e9 cesty a p\u0159ed zdvo\u0159ilost\u00ed a korektnost\u00ed d\u00e1v\u00e1 p\u0159ednost vzpurnosti,","breadcrumb":{"@id":"https:\/\/answear.cz\/blog\/muzes-nosit-co-chces-jak-se-ti-to-libi-a-nikdo-nema-pravo-te-soudit-aga-korsak-o-podstate-answear-lab\/22600#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/answear.cz\/blog\/muzes-nosit-co-chces-jak-se-ti-to-libi-a-nikdo-nema-pravo-te-soudit-aga-korsak-o-podstate-answear-lab\/22600"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/answear.cz\/blog\/muzes-nosit-co-chces-jak-se-ti-to-libi-a-nikdo-nema-pravo-te-soudit-aga-korsak-o-podstate-answear-lab\/22600#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/answear.cz\/blog\/"},{"@type":"ListItem","position":2,"name":"\u201eM\u016f\u017ee\u0161 nosit co chce\u0161, jak se ti to l\u00edb\u00ed a nikdo nem\u00e1 pr\u00e1vo t\u011b soudit.&#8220; &#8211; Aga Korsak o podstat\u011b answear.LAB"}]},{"@type":"WebSite","@id":"https:\/\/answear.cz\/blog\/#website","url":"https:\/\/answear.cz\/blog\/","name":"answear.cz blog","description":"M\u00f3da, trendy, rady a tipy stylist\u016f, novinky ze sv\u011bta m\u00f3dy. We know the ANSWEAR ;-)","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/answear.cz\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"cs"},{"@type":"Person","@id":"https:\/\/answear.cz\/blog\/#\/schema\/person\/cc657c3ef1289e17d747958f4466e1d1","name":"Mark\u00e9ta","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/answear.cz\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5d90e7692c38eb1aebfd701d1ac47518?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5d90e7692c38eb1aebfd701d1ac47518?s=96&d=mm&r=g","caption":"Mark\u00e9ta"},"url":"https:\/\/answear.cz\/blog\/author\/marketa"}]}},"_links":{"self":[{"href":"https:\/\/answear.cz\/blog\/wp-json\/wp\/v2\/posts\/22600"}],"collection":[{"href":"https:\/\/answear.cz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/answear.cz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/answear.cz\/blog\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/answear.cz\/blog\/wp-json\/wp\/v2\/comments?post=22600"}],"version-history":[{"count":21,"href":"https:\/\/answear.cz\/blog\/wp-json\/wp\/v2\/posts\/22600\/revisions"}],"predecessor-version":[{"id":22629,"href":"https:\/\/answear.cz\/blog\/wp-json\/wp\/v2\/posts\/22600\/revisions\/22629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/answear.cz\/blog\/wp-json\/wp\/v2\/media\/22611"}],"wp:attachment":[{"href":"https:\/\/answear.cz\/blog\/wp-json\/wp\/v2\/media?parent=22600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/answear.cz\/blog\/wp-json\/wp\/v2\/categories?post=22600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/answear.cz\/blog\/wp-json\/wp\/v2\/tags?post=22600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}