{"id":23481,"date":"2023-06-12T16:14:43","date_gmt":"2023-06-12T14:14:43","guid":{"rendered":"https:\/\/answear.cz\/blog\/?p=23481"},"modified":"2023-06-12T16:21:26","modified_gmt":"2023-06-12T14:21:26","slug":"be-shero-od-answear-lab-stante-se-hrdinkou-sveho-vlastniho-pribehu","status":"publish","type":"post","link":"https:\/\/answear.cz\/blog\/be-shero-od-answear-lab-stante-se-hrdinkou-sveho-vlastniho-pribehu\/23481","title":{"rendered":"BE SHERO od Answear.LAB. Sta\u0148te se hrdinkou sv\u00e9ho vlastn\u00edho p\u0159\u00edb\u011bhu"},"content":{"rendered":"\u010cten\u00ed na <\/span> 3<\/span> minuty<\/span><\/span>

V dob\u00e1ch pln\u00fdch v\u00fdzev pot\u0159ebujeme hrdinky jako jste vy. O tom v\u00e1s p\u0159esv\u011bd\u010d\u00ed Answear.LAB. Tentokr\u00e1t p\u0159ich\u00e1z\u00ed s novou limitovanou kolekc\u00ed BE SHERO. Kolekce zna\u010dky zahrnuje n\u00e1vrhy, kter\u00e9 jsou v\u00fdsledkem spolupr\u00e1ce s um\u011blkyn\u00ed a ilustr\u00e1torkou Magdal\u00e9nou Pankiewicz. Nechyb\u00ed ani prvky inspirovan\u00e9 \u017eensk\u00fdmi hrdinkami zn\u00e1m\u00fdmi ze str\u00e1nek historie.<\/strong><\/p>\n\n\n

Kdo je hrdinka SHERO?<\/h2>\n

Kamera, akce! SHEROes \u2013 ve v\u0161ech tvarech a velikostech jsou v centru pozornosti. Jejich s\u00edla se odr\u00e1\u017e\u00ed v jejich charakteru, dovednostech, talentu. P\u0159esto\u017ee jim \u017eivot napsal r\u016fzn\u00e9 sc\u00e9n\u00e1\u0159e a p\u0159ekvapiv\u00e9 momenty se vyskytuj\u00ed tak \u010dasto jako v dobr\u00e9m ak\u010dn\u00edm filmu, zachov\u00e1vaj\u00ed si chladnou hlavu, sna\u017e\u00ed se z\u016fstat sami sebou a zam\u011b\u0159it se na sv\u016fj c\u00edl, p\u0159i\u010dem\u017e cestou p\u0159ekon\u00e1vaj\u00ed nep\u0159\u00edze\u0148 osudu.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201eKa\u017ed\u00e1 kolekce od Answear.LAB je p\u0159\u00edb\u011bhem o \u017een\u00e1ch. Prost\u0159ednictv\u00edm m\u00f3dy se v\u011bnujeme d\u016fle\u017eit\u00fdm t\u00e9mat\u016fm, inspirujeme a motivujeme. Tentokr\u00e1t povzbuzujeme \u017eeny nahlas a jasn\u011b, aby vzaly v\u011bci do vlastn\u00edch rukou a v\u011b\u0159ily ve vlastn\u00ed s\u00edlu. Kolekce BE SHERO<\/a> je chv\u00e1lou nez\u00e1vislosti, \u017eit\u00ed \u017eivota podle vlastn\u00edch podm\u00ednek, \u017eensk\u00e9 s\u00edly, se kterou m\u016f\u017eeme m\u011bnit sv\u011bt a jednat, p\u0159i\u010dem\u017e z\u016fst\u00e1v\u00e1me samy sebou,\u201c \u0159\u00edk\u00e1 Aga Wojnicka, koordin\u00e1torka speci\u00e1ln\u00edho projektu v ANSWEAR.com.<\/p>\n

Kolekce se siln\u00fdm poselstv\u00edm<\/h2>\n

SHERO je hv\u011bzdou sv\u00e9ho \u017eivota, hrdinkou, kter\u00e1 nesed\u00ed ne\u010dinn\u011b a lituje se. Nedovol\u00ed, aby s n\u00ed lid\u00e9 zach\u00e1zeli \u0161patn\u011b. Nepodd\u00e1v\u00e1 se tomu, aby j\u00ed jin\u00ed diktovali nebo ji soudili. Pokud spadne, stoup\u00e1 je\u0161t\u011b v\u00fd\u0161. M\u00e1 kontrolu nad sv\u00fdm \u017eivotem a m\u016f\u017ee dos\u00e1hnout \u010dehokoliv, o \u010dem sn\u00ed. I vy m\u016f\u017eete b\u00fdt jako ona.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/figure>\n\n\n\n
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BU\u010eTE HRDINKAMI! Bu\u010fte autentick\u00e9, neberte se p\u0159\u00edli\u0161 v\u00e1\u017en\u011b a nikdy nezapome\u0148te na sv\u00e9 ko\u0159eny. O tom v\u00e1s p\u0159esv\u011bd\u010d\u00ed Answear.LAB. N\u00e1vrhy obsa\u017een\u00e9 v kolekci BE SHERO<\/a> jsou v\u011bnov\u00e1ny individualistk\u00e1m, kter\u00e9 jsou v\u011brn\u00e9 sv\u00fdm hodnot\u00e1m a stylu. Autorky kolekce hledaly inspiraci mezi \u017eenami, jejich\u017e s\u00edla charakteru a v\u016fle jim umo\u017enila b\u00fdt v\u017edy samy sebou. Rosa Parks, Coco Chanel, Georgie O’Keefe, Simone de Beauvoir zasv\u011btily sv\u00e9 \u017eivoty tomu, aby se sv\u011bt stal hez\u010d\u00edm m\u00edstem. Byly to hou\u017eevnat\u00e9 vizion\u00e1\u0159ky s origin\u00e1ln\u00edm stylem a p\u0159esv\u011bd\u010den\u00edm. Proto jsou skute\u010dn\u00fdmi SHEROs a vzory pro budouc\u00ed generace \u017een.<\/p>\n\n\n\n

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Novou kolekci najdete zde!<\/a><\/div>\n<\/div>\n\n\n\n
\n\n\n\n
\"\"<\/figure>\n\n\n\n

Komunita SHEROes<\/h2>\n

Kolekce BE SHERO<\/a> nem\u00e1 nouzi o stopy sou\u010dasn\u00fdch hrdinek. Zna\u010dka pozvala ke spolupr\u00e1ci Magdal\u00e9nu Pankiewicz, ilustr\u00e1torku, kter\u00e1 dokonale c\u00edt\u00ed s\u00edlu \u017een. Jej\u00ed pr\u00e1ce ilustrovaly v \u010dl\u00e1nc\u00edch a kni\u017en\u00edch publikac\u00edch o \u017eensk\u00e9 problematice a nyn\u00ed se objevuj\u00ed na tri\u010dk\u00e1ch, kter\u00e9 jsou sou\u010d\u00e1st\u00ed kolekce BE SHERO<\/a>. Pro kolekci vytvo\u0159ila 5 um\u011bleck\u00fdch barevn\u00fdch grafik, kter\u00e9 vyza\u0159uj\u00ed \u017eenskou s\u00edlu.<\/p>\n

\u201eV m\u00fdch ilustrac\u00edch je v\u017edy nejd\u016fle\u017eit\u011bj\u0161\u00ed \u017eena, jej\u00ed sv\u011bt a cel\u00e1 \u0161k\u00e1la jej\u00edch emoc\u00ed. Proto se inspirac\u00ed pro ilustrace Answear.LAB stala modern\u00ed rebelka. A hlavn\u011b jej\u00ed povaha – rebelsk\u00e1, sebev\u011bdom\u00e1, v\u011bd\u00edc\u00ed, co od \u017eivota o\u010dek\u00e1v\u00e1. Cht\u011bla jsem, aby tato s\u00e9rie motivovala mladou generaci d\u00edvek, aby jednaly a daly sebe na prvn\u00ed m\u00edsto a aby m\u011bly pocit, \u017ee v\u0161echny tvo\u0159\u00edme jednu komunitu Rebel Girls.\u201c<\/em>, \u0159\u00edk\u00e1 Magdal\u00e9na Pankiewicz.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

\u010cten\u00ed na <\/span> 3<\/span> minuty<\/span><\/span> V dob\u00e1ch pln\u00fdch v\u00fdzev pot\u0159ebujeme hrdinky jako jste vy. O tom v\u00e1s p\u0159esv\u011bd\u010d\u00ed Answear.LAB. Tentokr\u00e1t p\u0159ich\u00e1z\u00ed s novou limitovanou kolekc\u00ed BE SHERO. Kolekce zna\u010dky zahrnuje n\u00e1vrhy, kter\u00e9 jsou v\u00fdsledkem spolupr\u00e1ce s um\u011blkyn\u00ed a ilustr\u00e1torkou Magdal\u00e9nou Pankiewicz. Nechyb\u00ed ani prvky inspirovan\u00e9 \u017eensk\u00fdmi hrdinkami zn\u00e1m\u00fdmi ze str\u00e1nek historie.<\/p>\n","protected":false},"author":36,"featured_media":23483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1146],"tags":[],"yoast_head":"\nBE SHERO od Answear.LAB. 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