{"id":23752,"date":"2023-10-26T12:09:13","date_gmt":"2023-10-26T10:09:13","guid":{"rendered":"https:\/\/answear.cz\/blog\/?p=23752"},"modified":"2024-03-05T11:56:30","modified_gmt":"2024-03-05T10:56:30","slug":"didriksons-bundy-ktere-zahreji-a-maji-krasny-design","status":"publish","type":"post","link":"https:\/\/answear.cz\/blog\/didriksons-bundy-ktere-zahreji-a-maji-krasny-design\/23752","title":{"rendered":"Didriksons: Bundy kter\u00e9 zah\u0159ej\u00ed a maj\u00ed kr\u00e1sn\u00fd design"},"content":{"rendered":"\u010cten\u00ed na <\/span> 3<\/span> minuty<\/span><\/span>

Na z\u00e1padn\u00edm pob\u0159e\u017e\u00ed \u0160v\u00e9dska, v mal\u00e9m ryb\u00e1\u0159sk\u00e9m m\u011bste\u010dku Grundsund, Julius a Hanna Didriksonovi zalo\u017eili zna\u010dku s jednoduchou filozofi\u00ed: je \u010das p\u0159izp\u016fsobit se z\u00e1konitostem p\u0159\u00edrody nam\u00edsto toho, abychom je zpochyb\u0148ovali. Od t\u00e9 doby uplynulo v\u00edce ne\u017e stolet\u00ed a Didriksons z\u016fstal v\u011brn\u00fd sv\u00e9mu konceptu: vytv\u00e1\u0159et funk\u010dn\u00ed oble\u010den\u00ed, kter\u00e9 je pohodln\u00e9 za ka\u017ed\u00e9ho po\u010das\u00ed.<\/strong><\/p>\r\n

Pozoruhodn\u00fd p\u0159\u00edb\u011bh zna\u010dky Didriksons<\/h2>\r\n

Hanna a Julius se setkali v roce 1910 p\u0159es inzer\u00e1t. Po jejich prvn\u00edm setk\u00e1n\u00ed se zamilovali jeden do druh\u00e9ho. M\u011bli stejn\u00fd pohled na budoucnost, mysleli mimo b\u011b\u017en\u00e9 konvence. Vid\u011bli mo\u017enosti tam, kde ostatn\u00ed vid\u011bli jen p\u0159ek\u00e1\u017eky. Oba tak\u00e9 nav\u00edc p\u0159i\u0161li o sv\u00e9 p\u0159\u00edbuzn\u00e9 na mo\u0159i. Hanna a Julius se proto rozhodli podpo\u0159it ryb\u00e1\u0159e ze sv\u00fdch vesnic a navrhli pro n\u011b vod\u011bodoln\u00e9 oble\u010den\u00ed, ve kter\u00e9m p\u0159e\u010dkaj\u00ed p\u0159eh\u00e1\u0148ky, bou\u0159e a vich\u0159ice bez ohro\u017een\u00ed sv\u00e9ho zdrav\u00ed.<\/p>\r\n

V za\u010d\u00e1tc\u00edch byly l\u00e1tky pou\u017e\u00edvan\u00e9 k v\u00fdrob\u011b produkt\u016f Didriksons impregnov\u00e1ny olejem, aby se zv\u00fd\u0161ila jejich odolnost v\u016f\u010di vod\u011b. Ve 30. letech 20. stolet\u00ed p\u0159i\u0161la revoluce pro ryb\u00e1\u0159sk\u00e9 oble\u010den\u00ed v podob\u011b gumy. Zpr\u00e1vy o perfektn\u011b navr\u017een\u00e9m a funk\u010dn\u00edm oble\u010den\u00ed se rychle \u0161\u00ed\u0159ily vesnicemi pod\u00e9l z\u00e1padn\u00edho pob\u0159e\u017e\u00ed \u0160v\u00e9dska, co\u017e mlad\u00e9 zna\u010dce umo\u017enilo r\u016fst na lok\u00e1ln\u00edm trhu.<\/p>\r\n

V polovin\u011b 60. let a na za\u010d\u00e1tku 70. let za\u010dala zna\u010dka Didriksons navrhovat oble\u010den\u00ed nejen pro ryb\u00e1\u0159e, nov\u00e9 materi\u00e1ly p\u0159inesly nov\u00e9 mo\u017enosti. Zna\u010dka za\u010dala z\u00edsk\u00e1vat popularitu a exportovat produkty i mimo skandin\u00e1vsk\u00e9 zem\u011b. Dodnes se Didriksons star\u00e1 o to, aby oble\u010den\u00ed, kter\u00e9 vytv\u00e1\u0159\u00ed, bylo pohodln\u00e9 a chr\u00e1nilo p\u0159ed t\u011bmi nejhor\u0161\u00edmi pov\u011btrnostn\u00edmi podm\u00ednkami.<\/p>\r\n\r\n

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\"\"<\/figure>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n

Praktick\u00fd design ve skandin\u00e1vsk\u00e9m stylu<\/h2>\r\n\r\n\r\n\r\n

\u0160irok\u00e1 \u0161k\u00e1la produkt\u016f a zaj\u00edmav\u00e9 st\u0159ihy kombinuj\u00edc\u00ed modern\u00ed styl a vynikaj\u00edc\u00ed \u0159emeslnou dovednost. Produkty od Didriksons z\u00edsk\u00e1vaj\u00ed st\u00e1le v\u00edce fanou\u0161k\u016f po cel\u00e9m sv\u011bt\u011b. Zna\u010dka v\u0161ak st\u00e1le z\u016fst\u00e1v\u00e1 mal\u00fdm rodinn\u00fdm podnikem, kter\u00fd \u0159\u00edd\u00ed stovka odborn\u00edk\u016f.<\/p>\r\n\r\n\r\n\r\n

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Objevte Didriksons!<\/a><\/div>\r\n<\/div>\r\n\r\n\r\n
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\u201eV\u0161e za\u010d\u00edn\u00e1 v na\u0161em v\u00fdrobn\u00edm odd\u011blen\u00ed v Borasu. Tady vznikaj\u00ed na\u0161e n\u00e1pady. Vyb\u00edr\u00e1 se materi\u00e1l, ur\u010duje se a testuje funk\u010dnost od\u011bv\u016f. V ka\u017ed\u00e9 f\u00e1zi v\u00fdroby spolupracujeme s nejlep\u0161\u00edmi odborn\u00edky v odv\u011btv\u00ed,\u201c<\/i> uv\u00e1d\u00ed ofici\u00e1ln\u00ed webov\u00e1 str\u00e1nka zna\u010dky.<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n
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Didriksons nen\u00ed jen o inovac\u00edch a funkcionalit\u011b, ale tak\u00e9 o minimalistick\u00e9m designu charakteristick\u00e9m pro skandin\u00e1vskou m\u00f3du. Nov\u00e1 kolekce pro podzim a zimu s n\u00e1zvem \u201eWelcome to our hoods\u201c se barevn\u011b inspiruje pob\u0159e\u017en\u00ed p\u0159\u00edrodou. Pohodln\u00e9 kab\u00e1ty, stylov\u00e9 bundy a vod\u011bodoln\u00e9 parky chr\u00e1n\u00ed p\u0159ed drsn\u00fdmi pov\u011btrnostn\u00edmi podm\u00ednkami. Nav\u00edc, jsou vrchn\u00ed vrstvy oble\u010den\u00ed vyrobeny z recyklovan\u00fdch materi\u00e1l\u016f a barveny technikami, kter\u00e9 v\u00fdrazn\u011b sni\u017euj\u00ed spot\u0159ebu vody.<\/p>\r\n\r\n\r\n\r\n

\r\n

,,N\u00e1zev kolekce odkazuje na kapuce, kter\u00e9 v\u00e1s chr\u00e1n\u00ed a zah\u0159\u00edvaj\u00ed b\u011bhem skandin\u00e1vsk\u00e9ho podzimu a zimy. Tak\u00e9 odkazuje na na\u0161e d\u011bdictv\u00ed: drsn\u00e9 pob\u0159e\u017e\u00ed.\u00a0 V kolekci tentokr\u00e1t zachytili kr\u00e1su Norsk\u00fdch Lofotsk\u00fdch ostrov\u016f, kde ukazuj\u00ed jejich tajuplnou scen\u00e9rii a neobvykl\u00e9 podneb\u00ed,\u201c \u2013 zd\u016fraz\u0148uje Marc Eastmond, kreativn\u00ed \u0159editel Didriksons.<\/p>\r\n<\/blockquote>\r\n\r\n

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\"\"<\/figure>\r\n<\/div>","protected":false},"excerpt":{"rendered":"

\u010cten\u00ed na <\/span> 3<\/span> minuty<\/span><\/span> Na z\u00e1padn\u00edm pob\u0159e\u017e\u00ed \u0160v\u00e9dska, v mal\u00e9m ryb\u00e1\u0159sk\u00e9m m\u011bste\u010dku Grundsund, Julius a Hanna Didriksonovi zalo\u017eili zna\u010dku s jednoduchou filozofi\u00ed: je \u010das p\u0159izp\u016fsobit se z\u00e1konitostem p\u0159\u00edrody nam\u00edsto toho, abychom je zpochyb\u0148ovali. Od t\u00e9 doby uplynulo v\u00edce ne\u017e stolet\u00ed a Didriksons z\u016fstal v\u011brn\u00fd sv\u00e9mu konceptu: vytv\u00e1\u0159et funk\u010dn\u00ed oble\u010den\u00ed, kter\u00e9 je pohodln\u00e9 za ka\u017ed\u00e9ho po\u010das\u00ed.<\/p>\n","protected":false},"author":36,"featured_media":23770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[686],"tags":[1157],"yoast_head":"\nDidriksons: Bundy kter\u00e9 zah\u0159ej\u00ed a maj\u00ed kr\u00e1sn\u00fd design - answear.cz blog<\/title>\n<meta name=\"description\" content=\"Na z\u00e1padn\u00edm pob\u0159e\u017e\u00ed \u0160v\u00e9dska, v mal\u00e9m ryb\u00e1\u0159sk\u00e9m m\u011bste\u010dku Grundsund, Julius a Hanna Didriksonovi zalo\u017eili zna\u010dku s jednoduchou filozofi\u00ed: je \u010das p\u0159izp\u016fsobit\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/answear.cz\/blog\/didriksons-bundy-ktere-zahreji-a-maji-krasny-design\/23752\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Didriksons: Bundy kter\u00e9 zah\u0159ej\u00ed a maj\u00ed kr\u00e1sn\u00fd design - answear.cz blog\" \/>\n<meta property=\"og:description\" content=\"Na z\u00e1padn\u00edm pob\u0159e\u017e\u00ed \u0160v\u00e9dska, v mal\u00e9m ryb\u00e1\u0159sk\u00e9m m\u011bste\u010dku Grundsund, Julius a Hanna Didriksonovi zalo\u017eili zna\u010dku s jednoduchou filozofi\u00ed: je \u010das p\u0159izp\u016fsobit\" \/>\n<meta property=\"og:url\" content=\"https:\/\/answear.cz\/blog\/didriksons-bundy-ktere-zahreji-a-maji-krasny-design\/23752\" \/>\n<meta property=\"og:site_name\" content=\"answear.cz blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-26T10:09:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-05T10:56:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/answear.cz\/blog\/wp-content\/uploads\/2023\/10\/didriksons_aw2023_brand_MBW6234_c232.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1675\" \/>\n\t<meta property=\"og:image:height\" content=\"937\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark\u00e9ta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark\u00e9ta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/answear.cz\/blog\/didriksons-bundy-ktere-zahreji-a-maji-krasny-design\/23752\",\"url\":\"https:\/\/answear.cz\/blog\/didriksons-bundy-ktere-zahreji-a-maji-krasny-design\/23752\",\"name\":\"Didriksons: Bundy kter\u00e9 zah\u0159ej\u00ed a maj\u00ed kr\u00e1sn\u00fd design - answear.cz blog\",\"isPartOf\":{\"@id\":\"https:\/\/answear.cz\/blog\/#website\"},\"datePublished\":\"2023-10-26T10:09:13+00:00\",\"dateModified\":\"2024-03-05T10:56:30+00:00\",\"author\":{\"@id\":\"https:\/\/answear.cz\/blog\/#\/schema\/person\/cc657c3ef1289e17d747958f4466e1d1\"},\"description\":\"Na z\u00e1padn\u00edm pob\u0159e\u017e\u00ed \u0160v\u00e9dska, v mal\u00e9m ryb\u00e1\u0159sk\u00e9m m\u011bste\u010dku Grundsund, Julius a Hanna Didriksonovi zalo\u017eili zna\u010dku s jednoduchou filozofi\u00ed: je \u010das p\u0159izp\u016fsobit\",\"breadcrumb\":{\"@id\":\"https:\/\/answear.cz\/blog\/didriksons-bundy-ktere-zahreji-a-maji-krasny-design\/23752#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/answear.cz\/blog\/didriksons-bundy-ktere-zahreji-a-maji-krasny-design\/23752\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/answear.cz\/blog\/didriksons-bundy-ktere-zahreji-a-maji-krasny-design\/23752#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/answear.cz\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Didriksons: Bundy kter\u00e9 zah\u0159ej\u00ed a maj\u00ed kr\u00e1sn\u00fd design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/answear.cz\/blog\/#website\",\"url\":\"https:\/\/answear.cz\/blog\/\",\"name\":\"answear.cz blog\",\"description\":\"M\u00f3da, trendy, rady a tipy stylist\u016f, novinky ze sv\u011bta m\u00f3dy. 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