{"id":24646,"date":"2024-05-06T08:02:00","date_gmt":"2024-05-06T06:02:00","guid":{"rendered":"https:\/\/answear.cz\/blog\/?p=24646"},"modified":"2024-05-06T08:06:48","modified_gmt":"2024-05-06T06:06:48","slug":"nova-kampan-answear-cz","status":"publish","type":"post","link":"https:\/\/answear.cz\/blog\/nova-kampan-answear-cz\/24646","title":{"rendered":"Zahalte sv\u016fj \u017eivot do vz\u00e1cn\u00fdch v\u011bc\u00ed s Answear.cz"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u010cten\u00ed na <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minuty<\/span><\/span>\r\n<p><strong>R\u016fzn\u00e9 v\u011bci, kter\u00e9 n\u00e1s obklopuj\u00ed, jsou tak\u00e9 na\u0161imi spole\u010dn\u00edky v d\u016fle\u017eit\u00fdch \u017eivotn\u00edch momentech. P\u0159en\u00e1\u0161ej\u00ed v sob\u011b hlubok\u00e9 stopy na\u0161ich emoc\u00ed a vzpom\u00ednek. Mohou n\u00e1m pomoci dos\u00e1hnout na\u0161ich c\u00edl\u016f a sou\u010dasn\u011b n\u00e1m umo\u017e\u0148uj\u00ed sd\u00edlet v\u011bdom\u00ed a pro\u017eitky s ostatn\u00edmi. Jsou odpov\u011bd\u00ed na v\u00fdzvy ka\u017edodenn\u00edho \u017eivota. Nakonec se mo\u017en\u00e1 vytrat\u00ed do pozad\u00ed, ale to nejvz\u00e1cn\u011bj\u0161\u00ed, co jsme z\u202fnich z\u00edskali, v\u202fn\u00e1s z\u016fstane. V nov\u00e9 kampani pro sez\u00f3nu jaro-l\u00e9to 2024 chceme zahalit n\u00e1\u0161 \u017eivot do vz\u00e1cn\u00fdch v\u011bc\u00ed.<\/strong><\/p>\r\n\r\n\r\n\r\n<!--more-->\r\n\r\n\r\n\r\n<p class=\"bigletter\"> P\u0159edstavujeme v\u00e1m na\u0161i novou image kampa\u0148, kterou v\u00e1s chceme p\u0159im\u011bt k zamy\u0161len\u00ed se nad \u017eivotem a jeho d\u016fle\u017eit\u00fdmi okam\u017eiky. Vyz\u00fdv\u00e1me v\u00e1s: \u201eZahalte sv\u016fj \u017eivot do vz\u00e1cn\u00fdch v\u011bc\u00ed,\u201c v\u011b\u0159\u00edme toti\u017e, \u017ee p\u0159edm\u011bty, kter\u00e9 n\u00e1s obklopuj\u00ed mohou obohatit n\u00e1\u0161 ka\u017edodenn\u00ed \u017eivot. N\u011bkter\u00e9 z nich pro n\u00e1s znamenaj\u00ed v\u00edce, proto\u017ee se n\u00e1m l\u00edb\u00ed, jsou kr\u00e1sn\u00e9 a kvalitn\u00ed. S jin\u00fdmi si zase spojujeme nev\u0161edn\u00ed z\u00e1\u017eitky a vzpom\u00ednky, kter\u00e9 si chceme uchovat v pam\u011bti na dlouhou dobu.<\/p>\r\n\r\n\r\n\r\n<p><s>Pod\u00edvejte se na video ke kampani \u201eZahalte sv\u016fj \u017eivot do vz\u00e1cn\u00fdch v\u011bc\u00ed\u201c<\/s><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-video\"><video controls poster=\"https:\/\/answear.cz\/blog\/wp-content\/uploads\/2022\/04\/cover-for-the-video-1.png\" src=\"https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/04\/2024_04_19_ANSWEAR_SPRING_30SEK_16x9_1920x1080px_1920x1080_EMIS_12h33.mp4\"><\/video><\/figure>\r\n\r\n\r\n\r\n<p>V\u202f\u017eivot\u011b je d\u016fle\u017eit\u00e9 obklopit se v\u011bcmi, kter\u00e9 n\u00e1s inspiruj\u00ed a\u202fumo\u017e\u0148uj\u00ed n\u00e1m objevovat sv\u011bt. Poskytuj\u00ed n\u00e1m oporu a odvahu, aby\u00adchom se vyrovnali s nezn\u00e1m\u00fdmi situacemi, a pom\u00e1haj\u00ed n\u00e1m p\u0159ijmout danou realitu. Mohou b\u00fdt na\u0161\u00ed ozdobou, vyj\u00e1d\u0159en\u00ed osobnosti nebo projevem individuality, stejn\u011b tak n\u00e1m mohou pomoci n\u011bco skr\u00fdt nebo b\u00fdt na\u0161\u00edm symbolem.<\/p>\r\n\r\n\r\n\r\n<p>\u201eM\u00f3da je jistou formou na\u0161eho manifestu, kter\u00fd odr\u00e1\u017e\u00ed na\u0161e hodnoty, smysl pro humor a vztah k sob\u011b sam\u00fdm. Je to prost\u0159edek, kter\u00fdm vyjad\u0159ujeme, k\u00fdm jsme, nebo jak se sami formujeme. To d\u011bl\u00e1me t\u00edm, \u017ee si obl\u00e9kneme bundu, tri\u010dko, \u0161aty, tenisky nebo t\u0159eba n\u00e1u\u0161nice. Tyto \u201ev\u011bci\u201c pak z\u00edsk\u00e1vaj\u00ed druh\u00fd, hlub\u0161\u00ed v\u00fdznam. Nejde jen o botu, ale o to, \u017ee jsme v n\u00ed dok\u00e1zali ub\u011bhnout maraton a modr\u00e9 \u0161aty zas mohou b\u00fdt vzpom\u00ednkou na nejkr\u00e1sn\u011bj\u0161\u00ed z\u00e1pad slunce nad Barcelonou,\u201c \u0159\u00edk\u00e1 Marta Sawicka, \u0159editelka vizu\u00e1ln\u00edho marketingu spole\u010dnosti Answear.<\/p>\r\n\r\n\r\n\r\n<p>\u201eNa\u0161i kampa\u0148 poj\u00edm\u00e1me jako prostor pro v\u00fdjime\u010dnost, kde se na\u0161e produkty dost\u00e1vaj\u00ed do pop\u0159ed\u00ed, s d\u016frazem na jejich pr\u00e9miovost, p\u0159esn\u011b tak, jak si zaslou\u017e\u00ed. C\u00edlem je sd\u011blit na\u0161im z\u00e1kazn\u00edk\u016fm, \u017ee se n\u00e1\u0161 sortiment vyzna\u010duje pr\u00e1v\u011b v\u00fdjime\u010dnost\u00ed a exkluzivitou,&#8220; dopl\u0148uje Marta Sawicka.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"907\" src=\"https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/05\/CZ.jpg\" alt=\"\" class=\"wp-image-24717\" srcset=\"https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/05\/CZ.jpg 1920w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/05\/CZ-1471x695.jpg 1471w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/05\/CZ-768x363.jpg 768w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/05\/CZ-1536x726.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Stella Consonni v re\u017eii nov\u00e9 kampan\u011b Answear.cz<\/h2>\r\n\r\n\r\n\r\n<p>\u201eZahalte sv\u016fj \u017eivot do vz\u00e1cn\u00fdch v\u011bc\u00ed &#8220; nen\u00ed jen slogan, je to my\u0161lenka, kter\u00e1 bude dlouhodob\u011b prov\u00e1zet komunikaci spole\u010dnosti Answear. Za strategii a koncept je zodpov\u011bdn\u00e1 agentura Saatchi&amp;Saatchi. Inspirativn\u00ed video a fotografie vznikly v p\u016fvabn\u00e9m Lisabonu. V\u0161e re\u017e\u00edrovala Stella Consonni, zku\u0161en\u00e1 re\u017eis\u00e9rka a fotografka, kter\u00e1 m\u00e1 za sebou kampan\u011b pro zna\u010dky jako Gucci, Burberry a Vogue.<\/p>\r\n\r\n\r\n\r\n<p><s>Pod\u00edvejte se do z\u00e1kulis\u00ed z nat\u00e1\u010den\u00ed videa<\/s><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-video\"><video controls poster=\"https:\/\/answear.cz\/blog\/wp-content\/uploads\/2022\/04\/cover-for-the-video-2.png\" src=\"https:\/\/answear.com\/blog\/wp-content\/uploads\/2024\/04\/Answear_BTS_V5_2.mp4\"><\/video><\/figure>\r\n\r\n\r\n\r\n<p>\u201e Stella dokonale vystihla podstatu toho, co chceme v nov\u00e9 imageov\u00e9 komunikaci sd\u011blit, tedy rovnov\u00e1hu mezi m\u00f3dou, ka\u017edodenn\u00edm \u017eivotem a skute\u010dn\u00fdmi hodnotami. V jej\u00ed pr\u00e1ci je vid\u011bt velk\u00e9 srdce a smysl pro detail. To pozd\u011bji vy\u00fast\u00ed v mimo\u0159\u00e1dn\u00e9 a nezapomenuteln\u00e9 kreace,&#8220; uzav\u00edr\u00e1 Marta Sawicka.<\/p>\r\n\r\n\r\n\r\n<p>Tv\u00e1\u0159\u00ed kampan\u011b \u201eZahalte sv\u016fj \u017eivot do vz\u00e1cn\u00fdch v\u011bc\u00ed &#8220; se stala brazilsk\u00e1 here\u010dka a modelka Fatima Brunengo. Oble\u010den\u00ed, v n\u011bm\u017e se objevuje na obrazovce, vyjad\u0159uje kvalitu a osobit\u00fd styl Answear.cz. Ka\u017ed\u00fd z\u00e1b\u011br je momentem a dohromady tvo\u0159\u00ed poetick\u00fd p\u0159\u00edb\u011bh spojuj\u00edc\u00ed m\u00f3du a \u017eivotn\u00ed styl.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-gallery has-nested-images columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-id=\"24697\" src=\"https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/04\/1-scaled.jpg\" alt=\"\" class=\"wp-image-24697\" srcset=\"https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/04\/1-scaled.jpg 2560w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/04\/1-1043x695.jpg 1043w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/04\/1-768x512.jpg 768w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/04\/1-1536x1024.jpg 1536w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/04\/1-2048x1365.jpg 2048w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/04\/1-272x182.jpg 272w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1706\" data-id=\"24695\" src=\"https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/04\/2-scaled.jpg\" alt=\"\" class=\"wp-image-24695\" srcset=\"https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/04\/2-scaled.jpg 2560w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/04\/2-1043x695.jpg 1043w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/04\/2-768x512.jpg 768w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/04\/2-1536x1024.jpg 1536w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/04\/2-2048x1365.jpg 2048w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/04\/2-272x182.jpg 272w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-id=\"24696\" src=\"https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/04\/3-scaled.jpg\" alt=\"\" class=\"wp-image-24696\" srcset=\"https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/04\/3-scaled.jpg 2560w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/04\/3-1043x695.jpg 1043w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/04\/3-768x512.jpg 768w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/04\/3-1536x1024.jpg 1536w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/04\/3-2048x1365.jpg 2048w, https:\/\/answear.cz\/blog\/wp-content\/uploads\/2024\/04\/3-272x182.jpg 272w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Premium Fashion Brands<\/h2>\r\n\r\n\r\n\r\n<p>Nov\u00e1 kampa\u0148 zna\u010dky, kter\u00e1 stav\u00ed na my\u0161lence \u201eZahalte sv\u016fj \u017eivot do vz\u00e1cn\u00fdch v\u011bc\u00ed\u201c, je kl\u00ed\u010dov\u00fdm prvkem dlouhodob\u00e9 komunikace, je\u017e Answear.cz umis\u0165uje do segmentu pr\u00e9miov\u00e9 m\u00f3dy. V na\u0161\u00ed \u0161irok\u00e9 nab\u00eddce naleznete v\u00fdrobky, kter\u00e9 jsme pe\u010dliv\u011b vybrali od v\u00edce ne\u017e 500 exkluzivn\u00edch sv\u011btov\u00fdch zna\u010dek. Nap\u0159\u00edklad zna\u010dky Boss, Polo Ralph Lauren, Calvin Klein, Liu Jo, Pinko, Michael Kors, Tory Burch, Swarovski, Diesel, Moschino Jeans, Victoria Beckham nebo Furla. Tato kampa\u0148 prob\u00edh\u00e1 na v\u0161ech 12 trz\u00edch, kde Answear p\u016fsob\u00ed.<\/p>\r\n\r\n\r\n\r\n<p class=\"kropka\">D\u00edky na\u0161\u00ed nov\u00e9 komunika\u010dn\u00ed platform\u011b v\u00e1m odhalujeme inspirativn\u00ed sv\u011bt origin\u00e1ln\u00edch m\u00f3dn\u00edch styl\u016f a zna\u010dkov\u00fdch kolekc\u00ed. Ukazujeme, \u017ee styl nen\u00ed pouze ot\u00e1zkou v\u00fdb\u011bru oble\u010den\u00ed, ale zahrnuje tak\u00e9 z\u00e1\u017eitky, lidi a m\u00edsta, kter\u00e1 n\u00e1s ovliv\u0148uj\u00ed a z\u016fst\u00e1vaj\u00ed v na\u0161\u00ed pam\u011bti jako drahocenn\u00e9 vzpom\u00ednky. V\u0161echno toto d\u00e1v\u00e1 m\u00f3d\u011b hloubku a v\u00fdznam, p\u0159i\u010dem\u017e nakupov\u00e1n\u00ed se st\u00e1v\u00e1 jedine\u010dn\u00fdm z\u00e1\u017eitkem, kter\u00fd n\u00e1m p\u0159in\u00e1\u0161\u00ed celou paletu emoc\u00ed a kvalitativn\u00edch pro\u017eitk\u016f.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">\u010cten\u00ed na <\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">minuty<\/span><\/span> R\u016fzn\u00e9 v\u011bci, kter\u00e9 n\u00e1s obklopuj\u00ed jsou tak\u00e9 na\u0161imi spole\u010dn\u00edky v d\u016fle\u017eit\u00fdch \u017eivotn\u00edch momentech. V nov\u00e9 kampani pro sez\u00f3nu jaro-l\u00e9to 2024 chceme zahalit n\u00e1\u0161 \u017eivot do vz\u00e1cn\u00fdch v\u011bc\u00ed.<\/p>\n","protected":false},"author":41,"featured_media":24707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1050,686],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zahalte sv\u016fj \u017eivot do vz\u00e1cn\u00fdch v\u011bc\u00ed s Answear.cz - answear.cz blog<\/title>\n<meta name=\"description\" content=\"Zahalte sv\u016fj \u017eivot do vz\u00e1cn\u00fdch v\u011bc\u00ed. V\u011b\u0159\u00edme, \u017ee p\u0159edm\u011bty, kter\u00e9 n\u00e1s obklopuj\u00ed mohou obohatit n\u00e1\u0161 ka\u017edodenn\u00ed \u017eivot.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/answear.cz\/blog\/nova-kampan-answear-cz\/24646\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zahalte sv\u016fj \u017eivot do vz\u00e1cn\u00fdch v\u011bc\u00ed s Answear.cz - answear.cz blog\" \/>\n<meta property=\"og:description\" content=\"Zahalte sv\u016fj \u017eivot do vz\u00e1cn\u00fdch v\u011bc\u00ed. 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