{"id":24791,"date":"2024-05-28T18:11:43","date_gmt":"2024-05-28T16:11:43","guid":{"rendered":"https:\/\/answear.cz\/blog\/?p=24791"},"modified":"2024-05-28T18:12:33","modified_gmt":"2024-05-28T16:12:33","slug":"otevreli-jsme-answear-concept-store-ve-varsave","status":"publish","type":"post","link":"https:\/\/answear.cz\/blog\/otevreli-jsme-answear-concept-store-ve-varsave\/24791","title":{"rendered":"Otev\u0159eli jsme Answear Concept Store ve Var\u0161av\u011b"},"content":{"rendered":"\u010cten\u00ed na <\/span> 5<\/span> minuty<\/span><\/span>\r\n

V presti\u017en\u00ed var\u0161avsk\u00e9 tov\u00e1rn\u011b Norblin byl pr\u00e1v\u011b otev\u0159en Answear Concept Store. Jeho esteticky p\u0159\u00edjemn\u00e9 a nestandardn\u011b za\u0159\u00edzen\u00e9 prostory spojuj\u00ed m\u00f3dn\u00ed trendy s kreativn\u00ed viz\u00ed, vytv\u00e1\u0159ej\u00edce tak prost\u0159ed\u00ed, ve kter\u00e9m nakupov\u00e1n\u00ed nen\u00ed jen rutinn\u00ed \u00fakol, ale opravdov\u00fd z\u00e1\u017eitek. Objevte s n\u00e1mi tento jedine\u010dn\u00fd m\u00f3dn\u00ed bod na map\u011b Var\u0161avy. <\/strong><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

V sam\u00e9m srdci Var\u0161avy, v ikonick\u00e9 a hojn\u011b nav\u0161t\u011bvovan\u00e9 tov\u00e1rn\u011b Norblin, se pr\u00e1v\u011b otev\u0159el Answear Concept Store. Tento impozantn\u00ed prostor o rozloze 2000 m2 je rozd\u011blen\u00fd do produktov\u00fdch z\u00f3n, ka\u017ed\u00e1 z nich nab\u00edz\u00ed \u0161irok\u00fd v\u00fdb\u011br zna\u010dek pro milovn\u00edky m\u00f3dy. Mezi nimi najdete jm\u00e9na jako Michael Kors, Victoria Beckham, Nanushka, Iro, Diesel, AllSaints, Tory Burch, Missoni, Giuseppe Zanotti, Coach, Swarovski, Furla, adidas, Calvin Klein, Boss, Tommy Hilfiger a Polo Ralph Lauren. Tento nov\u00fd obchodn\u00ed koncept slibuje pohlcuj\u00edc\u00ed a rozmanit\u00fd z\u00e1\u017eitek pro v\u0161echny, kdo tou\u017e\u00ed po m\u00f3dn\u00ed inspiraci a \u0161pi\u010dkov\u00fdch produktech.<\/p>\r\n\r\n\r\n\r\n

Answear Concept Store p\u0159edstavuje mnohem v\u00edce ne\u017e jen oby\u010dejn\u00fd obchod. Je to prostor, kde se nakupov\u00e1n\u00ed prom\u011b\u0148uje v nezapomenuteln\u00fd z\u00e1\u017eitek. Krom\u011b kur\u00e1torsk\u00fdch exkluzivn\u00edch kolekc\u00ed obl\u00edben\u00fdch m\u00f3dn\u00edch zna\u010dek tu z\u00e1kazn\u00edci objev\u00ed tak\u00e9 z\u00f3ny ur\u010den\u00e9 k odpo\u010dinku, z\u00e1bav\u011b a p\u0159edev\u0161\u00edm k m\u00f3dn\u00ed inspiraci. \u201eOtev\u0159en\u00ed Concept Storu v t\u00e9to podob\u011b a na tomto konkr\u00e9tn\u00edm, pe\u010dliv\u011b vybran\u00e9m m\u00edst\u011b je z\u00e1rove\u0148 realizac\u00ed p\u0159edpoklad\u016f na\u0161\u00ed strategie a dovr\u0161en\u00edm zm\u011bny positioningu Answear a jeho nab\u00eddky pr\u00e9miov\u00fdch m\u00f3dn\u00edch zna\u010dek,\u201c \u0159\u00edk\u00e1 Marta Sawicka, \u0159editelka vizu\u00e1ln\u00edho marketingu Answear.com.<\/p>\r\n\r\n\r\n\r\n

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P\u016fsobiv\u00fd design interi\u00e9ru<\/h2>\r\n\r\n\r\n\r\n

P\u0159i vytv\u00e1\u0159en\u00ed interi\u00e9ru konceptu obchodu hr\u00e1li kl\u00ed\u010dovou roli barvy, pou\u017eit\u00e9 materi\u00e1ly inspirovan\u00e9 p\u0159\u00edrodou a pe\u010dliv\u011b vybran\u00e9 detailym jako nap\u0159\u00edklad: d\u0159ev\u011bn\u00e1 podlaha, vyroben\u00e1 na m\u00edru, kter\u00e1 vytv\u00e1\u0159\u00ed p\u0159\u00edjemn\u00fd a p\u0159irozen\u00fd pocit, a nestandardn\u00ed n\u00e1bytek speci\u00e1ln\u011b navr\u017een\u00fd pro pot\u0159eby obchodu, kter\u00fd dod\u00e1v\u00e1 prostoru osobit\u00fd a jedine\u010dn\u00fd vzhled. Dal\u0161\u00edm v\u00fdznamn\u00fdm prvkem jsou um\u011blecky navr\u017een\u00e9 vitr\u00edny, jejich\u017e autorkou je Anna Szcz\u0119sny, um\u011blkyn\u011b, kter\u00e1 spolupracovala s p\u0159edn\u00edmi m\u00f3dn\u00edmi domy. Tyto obrovsk\u00e9 vitr\u00edny nejen\u017ee slou\u017e\u00ed k prezentaci produkt\u016f, ale tak\u00e9 p\u0159in\u00e1\u0161ej\u00ed do prostoru um\u011bleck\u00fd rozm\u011br a jedine\u010dn\u00fd estetick\u00fd dojem.<\/p>\r\n\r\n\r\n\r\n

Answear Concept Store m\u00e1 dva hlavn\u00ed vchody. Prvn\u00ed z nich sm\u011b\u0159uje p\u0159\u00edmo do z\u00f3ny inteligentn\u00ed m\u00f3dy, kde tmav\u0161\u00ed barevn\u00e9 kombinace vyb\u00edzej\u00ed k objevov\u00e1n\u00ed v\u00edce elegantn\u00edch a sofistikovan\u00fdch n\u00e1vrh\u016f. Druh\u00fd vchod naopak p\u0159edstavuje sv\u011btlej\u0161\u00ed kombinace, o\u017eivuje atmosf\u00e9ru a p\u0159edstavuje le\u017e\u00e9rn\u011bj\u0161\u00ed, leh\u010d\u00ed styly.<\/p>\r\n\r\n\r\n\r\n

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\u201eObchod je rozd\u011blen\u00fd na p\u00e1nsk\u00fd a d\u00e1msk\u00fd sektor. Prvn\u00ed z\u00f3na je zem\u00ed elegance, kde se tmav\u00e9 povrchy a mosazn\u00e9 akcenty m\u00eds\u00ed s p\u0159\u00edrodn\u00ed kr\u00e1sou d\u0159eva a kamene. St\u011bny zdoben\u00e9 sofistikovan\u00fdmi tapetami se m\u00eds\u00ed s tmavou om\u00edtkou vytvo\u0159enou na zak\u00e1zku. Materi\u00e1ly jako plech a sklo zprost\u0159edkov\u00e1vaj\u00ed sc\u00e9nu minimalistick\u00e9 sofistikovanosti,\u201c popisuje Iwona Kwadrans, mana\u017eerka interi\u00e9rov\u00e9ho designu ve spole\u010dnosti Answear.com.<\/p>\r\n\r\n\r\n\r\n

Charakteristick\u00fdm rysem Answear Concept Store jsou tak\u00e9 prostorn\u00e9 zku\u0161ebn\u00ed kabinky s odpo\u010dinkovou z\u00f3nou pro doprovod n\u00e1v\u0161t\u011bvn\u00edk\u016f. Mezi z\u00f3nami se nach\u00e1zej\u00ed dopl\u0148kov\u00e9 \u0161atny v podob\u011b zaj\u00edmav\u00fdch, voln\u011b stoj\u00edc\u00edch blok\u016f.<\/p>\r\n\r\n\r\n\r\n

V\u00edce ne\u017e obchod<\/h2>\r\n\r\n\r\n\r\n

Answear Concept Store nen\u00ed jen b\u011b\u017en\u00fd obchod, kde si kupujeme hotov\u00e9 v\u00fdrobky. Je to m\u00edsto, kter\u00e9 otev\u00edr\u00e1 dve\u0159e nov\u00e9mu pojet\u00ed nakupov\u00e1n\u00ed, p\u0159in\u00e1\u0161ej\u00edc\u00ed sv\u00fdm z\u00e1kazn\u00edk\u016fm mo\u017enost aktivn\u00ed \u00fa\u010dasti na tvorb\u011b jejich vlastn\u00edho stylu. Nejzaj\u00edmav\u011bj\u0161\u00ed a nejtv\u016fr\u010dej\u0161\u00ed \u010d\u00e1st\u00ed concept store je oblast nazvan\u00e1 „Tailor“, kde si m\u016f\u017eete zakoupen\u00e9 kousky od\u011bv\u016f a dopl\u0148k\u016f p\u0159izp\u016fsobit podle sv\u00fdch pot\u0159eb. Toto m\u00edsto nab\u00edz\u00ed \u0161irokou \u0161k\u00e1lu slu\u017eeb, od b\u011b\u017en\u00fdch krej\u010dovsk\u00fdch \u00faprav, jako je zkr\u00e1cen\u00ed nebo z\u00fa\u017een\u00ed, a\u017e po individu\u00e1ln\u011b p\u0159izp\u016fsoben\u00e9 slu\u017eby. Pro ty, kdo maj\u00ed r\u00e1di um\u011bn\u00ed a kreativitu, je k dispozici mo\u017enost vlastn\u00edho p\u0159izp\u016fsoben\u00ed oble\u010den\u00ed, bot a ta\u0161ek pomoc\u00ed fix\u016f a barev. Answear Concept Store tak p\u0159edstavuje nov\u00fd zp\u016fsob, jak si u\u017e\u00edvat nakupov\u00e1n\u00ed jako osobn\u00edho projevu sv\u00e9ho jedine\u010dn\u00e9ho stylu.<\/p>\r\n\r\n\r\n\r\n

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V concept store se nach\u00e1z\u00ed tak\u00e9 kav\u00e1rna Answear x Coffeedesk. Jedn\u00e1 se o origin\u00e1ln\u00ed projekt obklopen\u00fd rostlinnou zimn\u00ed zahradou, kde si m\u016f\u017eete vychutnat nejen vynikaj\u00edc\u00ed k\u00e1vov\u00e9 speciality. O nejvy\u0161\u0161\u00ed kvalitu nab\u00eddky kav\u00e1rny se staraj\u00ed barist\u00e9 z t\u00fdmu zna\u010dky Coffeedesk. Hlavn\u00ed zrnkovou k\u00e1vou pou\u017e\u00edvanou pro p\u0159\u00edpravu espressa a ml\u00e9\u010dn\u00fdch k\u00e1v je brazilsk\u00e1 k\u00e1va Campo das Vertentes. Krom\u011b toho lze na m\u00edst\u011b ochutnat celou \u0159adu k\u00e1v, od fermentovan\u00fdch k\u00e1v a\u017e po ty, kter\u00e9 se p\u011bstuj\u00ed na sope\u010dn\u00e9 p\u016fd\u011b nebo se vyzna\u010duj\u00ed jemnou chut\u00ed raj\u010dat.<\/p>\r\n\r\n\r\n\r\n

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Koncep\u010dn\u00ed obchod nen\u00ed pouze m\u00edstem, kde si z\u00e1kazn\u00edci nakupuj\u00ed, ale tak\u00e9 prost\u0159ed\u00edm pro setk\u00e1v\u00e1n\u00ed lid\u00ed z oblasti m\u00f3dy a kultury. Pravideln\u00e9 akce, kter\u00e9 se zde konaj\u00ed ve spolupr\u00e1ci se zna\u010dkami, nab\u00edzej\u00ed jedine\u010dnou p\u0159\u00edle\u017eitost l\u00e9pe poznat sortiment produkt\u016f a filozofii, kter\u00e1 stoj\u00ed za v\u00fdvojem zna\u010dek dostupn\u00fdch na Answear.com. Tyto ud\u00e1losti jsou jen \u0161pi\u010dkou ledovce pl\u00e1novan\u00fdch aktivit, kter\u00e9 se budou konat v prostor\u00e1ch prodejny ve 2. pat\u0159e budovy „Plater“ v tov\u00e1rn\u011b Norblin.<\/p>\r\n\r\n\r\n\r\n

Vyv\u00e1\u017eenost technologie a skute\u010dn\u00e9ho z\u00e1\u017eitku z nakupov\u00e1n\u00ed<\/h2>\r\n\r\n\r\n\r\n

Prostor Answear Concept Store jsme vytvo\u0159ili s ohledem na n\u00e1ro\u010dn\u00e9ho z\u00e1kazn\u00edka. Hned u vchodu v\u00e1s p\u0159iv\u00edtaj\u00ed poradci, kte\u0159\u00ed jsou nejen prodejci, ale p\u0159edev\u0161\u00edm v\u00e1m poskytnou skute\u010dnou podporu.<\/p>\r\n\r\n\r\n\r\n

\u201e\u201c\u010clov\u011bk pro n\u00e1s z\u016fst\u00e1v\u00e1 t\u00edm nejd\u016fle\u017eit\u011bj\u0161\u00edm a technologie maj\u00ed n\u00e1kupn\u00ed proces pouze podpo\u0159it,\u201c \u0159\u00edk\u00e1 Marta Sawicka a vysv\u011btluje my\u0161lenku, kter\u00e1 stoj\u00ed za n\u00e1vrhem spot\u0159ebitelsk\u00e9ho z\u00e1\u017eitku v concept store.<\/p>\r\n\r\n\r\n\r\n

K vybaven\u00ed Answear Concept Store pat\u0159\u00ed prostorn\u00e9, inteligentn\u00ed zku\u0161ebn\u00ed kabinky. Ty umo\u017e\u0148uj\u00ed rychle vybrat spr\u00e1vnou velikost nebo barvu oble\u010den\u00ed bez nutnosti opustit zku\u0161ebn\u00ed m\u00edstnost. Obchod je vybaven\u00fd obrazovkami se zv\u00fd\u0161enou matnou povrchovou \u00fapravou, co\u017e zaji\u0161\u0165uje vizu\u00e1ln\u00ed pohodl\u00ed z\u00e1kazn\u00edk\u016f. Poprv\u00e9 na sv\u011bt\u011b zde najdete ultramodern\u00ed pokladn\u00ed po\u010d\u00edta\u010de Elo Touch se dv\u011bma obrazovkami, jednou pro prodava\u010de a druhou pro z\u00e1kazn\u00edka, co\u017e d\u011bl\u00e1 nakupov\u00e1n\u00ed interaktivn\u00edm a transparentn\u00edm.<\/p>\r\n\r\n\r\n\r\n

Na m\u00edst\u011b je tak\u00e9 Pickup Point, stanice pro vyzvednut\u00ed online objedn\u00e1vek z www.answear.com, kde si m\u016f\u017eete zbo\u017e\u00ed vyzkou\u0161et, a dokonce i na m\u00edst\u011b vy\u017eehlit.<\/p>\r\n\r\n\r\n\r\n

Ka\u017ed\u00fd z t\u011bchto prvk\u016f p\u0159isp\u00edv\u00e1 k designu a funk\u010dnosti Answear Concept Store. D\u00edky tomu je nakupov\u00e1n\u00ed v tomto obchod\u011b skute\u010dn\u00fdm pot\u011b\u0161en\u00edm.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

\u010cten\u00ed na <\/span> 5<\/span> minuty<\/span><\/span> V presti\u017en\u00ed var\u0161avsk\u00e9 tov\u00e1rn\u011b Norblin byl pr\u00e1v\u011b otev\u0159en Answear Concept Store. Jeho esteticky p\u0159\u00edjemn\u00e9 a nestandardn\u011b za\u0159\u00edzen\u00e9 prostory spojuj\u00ed m\u00f3dn\u00ed trendy s kreativn\u00ed viz\u00ed, vytv\u00e1\u0159ej\u00edce tak prost\u0159ed\u00ed, ve kter\u00e9m nakupov\u00e1n\u00ed nen\u00ed jen rutinn\u00ed \u00fakol, ale opravdov\u00fd z\u00e1\u017eitek. Objevte s n\u00e1mi tento jedine\u010dn\u00fd m\u00f3dn\u00ed bod na map\u011b Var\u0161avy.<\/p>\n","protected":false},"author":41,"featured_media":24792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1050],"tags":[675],"yoast_head":"\nOtev\u0159eli jsme Answear Concept Store ve Var\u0161av\u011b - answear.cz blog<\/title>\n<meta name=\"description\" content=\"V presti\u017en\u00ed var\u0161avsk\u00e9 tov\u00e1rn\u011b Norblin byl pr\u00e1v\u011b otev\u0159en Answear Concept Store. Jeho esteticky p\u0159\u00edjemn\u00e9 a nestandardn\u011b za\u0159\u00edzen\u00e9 prostory spojuj\u00ed m\u00f3dn\u00ed trendy s kreativn\u00ed viz\u00ed, vytv\u00e1\u0159ej\u00edce tak prost\u0159ed\u00ed, ve kter\u00e9m nakupov\u00e1n\u00ed nen\u00ed jen rutinn\u00ed \u00fakol, ale opravdov\u00fd z\u00e1\u017eitek. 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Jeho esteticky p\u0159\u00edjemn\u00e9 a nestandardn\u011b za\u0159\u00edzen\u00e9 prostory spojuj\u00ed m\u00f3dn\u00ed trendy s kreativn\u00ed viz\u00ed, vytv\u00e1\u0159ej\u00edce tak prost\u0159ed\u00ed, ve kter\u00e9m nakupov\u00e1n\u00ed nen\u00ed jen rutinn\u00ed \u00fakol, ale opravdov\u00fd z\u00e1\u017eitek. 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