{"id":25416,"date":"2025-04-01T20:00:00","date_gmt":"2025-04-01T18:00:00","guid":{"rendered":"https:\/\/answear.cz\/blog\/?p=25416"},"modified":"2025-09-21T23:20:49","modified_gmt":"2025-09-21T21:20:49","slug":"moda-plna-kontrastu-nova-kampan-answear-ss25-spojuje-styly-i-emoce","status":"publish","type":"post","link":"https:\/\/answear.cz\/blog\/moda-plna-kontrastu-nova-kampan-answear-ss25-spojuje-styly-i-emoce\/25416","title":{"rendered":"M\u00f3da pln\u00e1 kontrast\u016f \u2013 nov\u00e1 kampa\u0148 Answear SS25 spojuje styly i emoce"},"content":{"rendered":"\u010cten\u00ed na <\/span> 4<\/span> minuty<\/span><\/span>\r\n

Kdy\u017e si zd\u00e1nliv\u00e9 protiklady porozum\u00ed, vznik\u00e1 z jejich vz\u00e1jemn\u00e9 inspirace n\u011bco v\u00fdjime\u010dn\u00e9ho. Answear ve sv\u00e9 nov\u00e9 kampani \u201eZahalte sv\u016fj \u017eivot do vz\u00e1cn\u00fdch v\u011bc\u00ed\u201c pro sezonu jaro\/l\u00e9to 2025 ukazuje, \u017ee m\u00f3da nen\u00ed jen o oble\u010den\u00ed. Je o emoc\u00edch, vztaz\u00edch a vzpom\u00ednk\u00e1ch, kter\u00e9 si ka\u017ed\u00fd den vytv\u00e1\u0159\u00edme. <\/strong><\/p>\r\n\r\n\r\n\r\n

<\/p>\r\n\r\n\r\n\r\n

Hlavn\u00ed roli v kampani hraj\u00ed emoce, kontrasty a vz\u00e1jemn\u00e1 inspirace. V centru pozornosti stoj\u00ed lid\u00e9, jejich obl\u00edben\u00e9 zna\u010dky, styly \u2013 a p\u0159edev\u0161\u00edm p\u0159\u00edb\u011bhy, kter\u00e9 za nimi stoj\u00ed. Nov\u00e1 kapitola kampan\u011b \u201e Zahalte sv\u016fj \u017eivot do vz\u00e1cn\u00fdch v\u011bc\u00ed \u201c odv\u00e1\u017en\u011b spojuje protich\u016fdn\u00e9 zna\u010dky z pr\u00e9miov\u00e9ho segmentu a dokazuje, \u017ee pr\u00e1v\u011b z t\u011bchto, na prvn\u00ed pohled rozd\u00edln\u00fdch spojen\u00ed, vznikaj\u00ed ty nejzaj\u00edmav\u011bj\u0161\u00ed kombinace. Stejn\u011b jako v mezilidsk\u00fdch vztaz\u00edch, i ve stylu se odehr\u00e1v\u00e1 dialog pln\u00fd otev\u0159enosti, p\u0159ekvapen\u00ed a energie. Leto\u0161n\u00ed kampa\u0148 vyb\u00edz\u00ed k tomu, abychom m\u00edchali styly stejn\u011b odv\u00e1\u017en\u011b, jako se v na\u0161em \u017eivot\u011b potk\u00e1vaj\u00ed r\u016fzn\u00e9 osobnosti.<\/p>\r\n\r\n\r\n\r\n

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https:\/\/youtu.be\/EaIaY3ypKfI<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n

N\u00e1\u0161 styl toti\u017e neur\u010duje jen to, co vis\u00ed ve sk\u0159\u00edni. Formuj\u00ed ho i lid\u00e9, se kter\u00fdmi tr\u00e1v\u00edme \u010das, a vztahy, kter\u00e9 budujeme. Tato kampa\u0148 ukazuje, jak se tyto vlivy mohou propojit a vytvo\u0159it jedine\u010dn\u00fd celek.<\/em><\/p>\r\n\r\n\r\n\r\n

P\u0159ita\u017elivost protiklad\u016f<\/h2>\r\n\r\n\r\n\r\n

V kampani se objevuj\u00ed zna\u010dky jako Patrizia Pepe<\/s>, adidas<\/s>, Pinko<\/s>, AllSaints<\/s>, BOSS<\/s> nebo Birkenstock<\/s>, a spole\u010dn\u011b vytv\u00e1\u0159ej\u00ed nov\u00e9 m\u00f3dn\u00ed dialogy. Lifestylov\u00e1 uvoln\u011bnost se potk\u00e1v\u00e1 s eleganc\u00ed, kancel\u00e1\u0159sk\u00e1 klasika se snoub\u00ed s mladistv\u00fdm komfortem. Osobnosti, n\u00e1lady a m\u00f3dn\u00ed p\u0159\u00edstupy se m\u00eds\u00ed a otev\u00edraj\u00ed prostor ne\u010dekan\u00fdm kombinac\u00edm. V\u00fdsledek? Styl, kter\u00fd bour\u00e1 hranice a inspiruje k m\u00f3dn\u00ed odvaze.<\/p>\r\n\r\n\r\n\r\n

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https:\/\/youtu.be\/E8ngcSdB-ow<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n

Inspirace, kter\u00e1 p\u0159ekvap\u00ed<\/h2>\r\n\r\n\r\n\r\n

Vizu\u00e1ln\u00ed str\u00e1nka kampan\u011b hraje kl\u00ed\u010dovou roli \u2013 focen\u00ed se odehr\u00e1valo v malebn\u00e9 krajin\u011b Jihoafrick\u00e9 republiky. Intenzivn\u00ed barvy, p\u0159irozen\u00e9 sv\u011btlo a dechberouc\u00ed scen\u00e9rie dodaly spot\u016fm filmovou atmosf\u00e9ru. Ot\u00e1zky, kter\u00e9 si tv\u016frci kampan\u011b kladou \u2013 \u201eM\u016f\u017ee se adidas zamilovat do Patrizie Pepe?\u201c<\/s> \u201eMohou b\u00fdt Pinko a AllSaints nejlep\u0161\u00ed kamar\u00e1dky?\u201c<\/s> nebo \u201eMohou si BOSS a Birkenstock rozum\u011bt?\u201c<\/s> \u2013 vyz\u00fdvaj\u00ed k tomu, abychom se na m\u00f3du pod\u00edvali nov\u00fdm zp\u016fsobem. Jako na odraz na\u0161ich vztah\u016f a emoc\u00ed.<\/p>\r\n\r\n\r\n\r\n

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\"\"<\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n

\u201eKampa\u0148 stav\u00ed m\u00f3du do nov\u00e9 role \u2013 jako n\u00e1stroj pro sebevyj\u00e1d\u0159en\u00ed, estetick\u00e9 pro\u017eitky i tvorbu osobn\u00edch p\u0159\u00edb\u011bh\u016f. Je nositelem emoc\u00ed, vzpom\u00ednek i vztah\u016f, kter\u00e9 n\u00e1s formuj\u00ed. Portfolio pr\u00e9miov\u00fdch zna\u010dek, kter\u00e9 nab\u00edz\u00edme, perfektn\u011b ilustruje rozmanitost styl\u016f i to, jak kr\u00e1sn\u011b se mohou navz\u00e1jem dopl\u0148ovat,\u201c \u0159\u00edk\u00e1 Marta Sawicka<\/s>, marketingov\u00e1 \u0159editelka zna\u010dky Answear<\/s>.<\/i><\/p>\r\n\r\n\r\n\r\n

Kreativn\u00ed duo a vizion\u00e1\u0159sk\u00e9 zpracov\u00e1n\u00ed<\/h2>\r\n\r\n\r\n\r\n

Na konceptu kampan\u011b pracovala agentura Saatchi & Saatchi, kter\u00e1 ji postavila na provokativn\u00edch ot\u00e1zk\u00e1ch a siln\u00e9 vizu\u00e1ln\u00ed v\u00fdpov\u011bdi. Spoty re\u017e\u00edroval oce\u0148ovan\u00fd britsk\u00fd re\u017eis\u00e9r Danny Sangra, zn\u00e1m\u00fd spoluprac\u00ed se zna\u010dkami Marc Jacobs, Diesel, Miu Miu \u010di Balenciaga. Kameru m\u011bl na starosti americk\u00fd kameraman Sean Conaty a produkce vznikla pod taktovkou Warsaw Production.<\/p>\r\n\r\n\r\n\r\n

\u201eNov\u00e1 kampa\u0148 Answear vych\u00e1z\u00ed ze dvou kl\u00ed\u010dov\u00fdch my\u0161lenek. Prvn\u00ed \u0159\u00edk\u00e1, \u017ee p\u0159\u00edb\u011bh vztahu lze vypr\u00e1v\u011bt skrze oble\u010den\u00ed \u2013 proto\u017ee p\u00e1ry se postupem \u010dasu vizu\u00e1ln\u011b sbli\u017euj\u00ed. Druh\u00e1 my\u0161lenka p\u0159ipom\u00edn\u00e1, \u017ee zna\u010dky odr\u00e1\u017eej\u00ed na\u0161i identitu. V\u0161echny tyto prvky propojuje pr\u00e1v\u011b Answear, kter\u00fd tvo\u0159\u00ed prostor, kde m\u00f3da mluv\u00ed o l\u00e1sce i o n\u00e1s samotn\u00fdch,\u201c dopl\u0148uje Quentin Carenzo z kreativn\u00edho t\u00fdmu Saatchi & Saatchi.<\/p>\r\n\r\n\r\n\r\n

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\"\"<\/figure>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n\r\n\r\n\r\n
\"\"<\/figure>\r\n<\/figure>\r\n\r\n\r\n\r\n

Prostor pro m\u00f3dn\u00ed experimenty<\/h2>\r\n\r\n\r\n\r\n

Jaro je ide\u00e1ln\u00edm obdob\u00edm pro nov\u00e9 za\u010d\u00e1tky a stylov\u00e9 experimenty. M\u00edsto osv\u011bd\u010den\u00fdch kombinac\u00ed je \u010das odv\u00e1\u017eit se k ne\u010dekan\u00fdm mix\u016fm. Answear d\u00e1v\u00e1 prostor kombinovat klasick\u00e9 zna\u010dky s t\u011bmi, kter\u00e9 posouvaj\u00ed hranice \u2013 eleganci s ka\u017edodenn\u00ed le\u017e\u00e9rnost\u00ed, form\u00e1lnost s pohodl\u00edm. Styl bez omezen\u00ed v\u011bkem nebo profes\u00ed. M\u00f3da se st\u00e1v\u00e1 hrou \u2013 a pr\u00e1v\u011b v t\u00e9to kampani dost\u00e1v\u00e1 zcela novou, inspirativn\u00ed podobu.<\/p>\r\n\r\n\r\n\r\n

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https:\/\/youtu.be\/oiXRapAAQ5Q<\/div>\r\n<\/figure>\r\n\r\n\r\n\r\n

Answear.cz op\u011bt dokazuje, \u017ee m\u00f3dn\u00ed vypr\u00e1v\u011bn\u00ed m\u00e1 mnoho tv\u00e1\u0159\u00ed. V nov\u00e9 kampani SS25 zna\u010dka oslavuje rozmanitost styl\u016f, emoce i vztahy, kter\u00e9 z n\u00e1s d\u011blaj\u00ed to, k\u00fdm jsme. Vytvo\u0159te si sv\u016fj vlastn\u00ed m\u00f3dn\u00ed mix inspirovan\u00fd t\u00edm, co je ve va\u0161em \u017eivot\u011b nejcenn\u011bj\u0161\u00ed.<\/p>\r\n\r\n\r\n\r\n

\u201eZahalte sv\u016fj \u017eivot lidmi, kter\u00e9 milujete.\u201c \u2013 s l\u00e1skou, emocemi a stylem, kter\u00fd za v\u00e1s \u0159ekne v\u0161e.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

\u010cten\u00ed na <\/span> 4<\/span> minuty<\/span><\/span> Kdy\u017e si zd\u00e1nliv\u00e9 protiklady porozum\u00ed, vznik\u00e1 z jejich vz\u00e1jemn\u00e9 inspirace n\u011bco v\u00fdjime\u010dn\u00e9ho. Answear ve sv\u00e9 nov\u00e9 kampani \u201eZahalte sv\u016fj \u017eivot do vz\u00e1cn\u00fdch v\u011bc\u00ed\u201c pro sezonu jaro\/l\u00e9to 2025 ukazuje, \u017ee m\u00f3da nen\u00ed jen o oble\u010den\u00ed. Je o emoc\u00edch, vztaz\u00edch a vzpom\u00ednk\u00e1ch, kter\u00e9 si ka\u017ed\u00fd den vytv\u00e1\u0159\u00edme.<\/p>\n","protected":false},"author":41,"featured_media":25417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1050,686],"tags":[675,1185,1174,1186],"yoast_head":"\nM\u00f3da pln\u00e1 kontrast\u016f \u2013 nov\u00e1 kampa\u0148 Answear SS25 spojuje styly i emoce - answear.cz blog<\/title>\n<meta name=\"description\" content=\"Kdy\u017e si zd\u00e1nliv\u00e9 protiklady porozum\u00ed, vznik\u00e1 z jejich vz\u00e1jemn\u00e9 inspirace n\u011bco v\u00fdjime\u010dn\u00e9ho. 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