{"id":25436,"date":"2025-04-02T07:08:26","date_gmt":"2025-04-02T05:08:26","guid":{"rendered":"https:\/\/answear.cz\/blog\/?p=25436"},"modified":"2025-04-02T14:10:28","modified_gmt":"2025-04-02T12:10:28","slug":"laska-v-mode-ss25-kampan-answear-cz-spojuje-zdanlive-protiklady","status":"publish","type":"post","link":"https:\/\/answear.cz\/blog\/laska-v-mode-ss25-kampan-answear-cz-spojuje-zdanlive-protiklady\/25436","title":{"rendered":"L\u00e1ska v m\u00f3d\u011b: SS25 kampa\u0148 Answear.cz spojuje zd\u00e1nliv\u00e9 protiklady"},"content":{"rendered":"\u010cten\u00ed na <\/span> 6<\/span> minuty<\/span><\/span>\n

M\u00f3da u\u017e d\u00e1vno nen\u00ed jen o oble\u010den\u00ed \u2013 je o emoc\u00edch, vztaz\u00edch a p\u0159\u00edb\u011bz\u00edch, kter\u00e9 vyjad\u0159ujeme skrze styl. V nejnov\u011bj\u0161\u00ed kampani pro sez\u00f3nu jaro\/l\u00e9to 2025 s\u00e1z\u00ed Answear.cz na odv\u00e1\u017en\u00e9 kontrasty a spojuje na prvn\u00ed pohled nesourod\u00e9 styly ikonick\u00fdch zna\u010dek. Proto\u017ee stejn\u011b jako v \u017eivot\u011b plat\u00ed i v m\u00f3d\u011b: protiklady se p\u0159itahuj\u00ed \u2013 a spole\u010dn\u011b tvo\u0159\u00ed nezapomenuteln\u00fd celek. <\/strong><\/p>\n\n\n\n\n\n\n\n

Mottem \u201eZahalte sv\u016fj \u017eivot do vz\u00e1cn\u00fdch v\u011bc\u00ed \u201c vyz\u00fdv\u00e1 kampa\u0148 ke svobod\u011b, hravosti a odvaze p\u0159ekra\u010dovat m\u00f3dn\u00ed hranice. Ve t\u0159ech spotech se setk\u00e1vaj\u00ed t\u0159i na prvn\u00ed pohled nesourod\u00e9 dvojice zna\u010dek: Patrizia Pepe<\/s> a adidas<\/s>, Pinko<\/s> a AllSaints<\/s>, BOSS<\/s> a Birkenstock<\/s>. P\u0159esto\u017ee se v b\u011b\u017en\u00e9m \u017eivot\u011b mohou zd\u00e1t jako zcela odli\u0161n\u00e9 sv\u011bty, v kampani Answear propojuj\u00ed sv\u00e9 odli\u0161nosti a vytv\u00e1\u0159ej\u00ed ne\u010dekan\u011b siln\u00e9 a v\u00e1\u0161niv\u00e9 m\u00f3dn\u00ed dialogy.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Za ka\u017edou zna\u010dkou se skr\u00fdv\u00e1 v\u00fdjime\u010dn\u00fd p\u0159\u00edb\u011bh a osobit\u00fd p\u0159\u00edstup k m\u00f3d\u011b. A za ka\u017edou stylizac\u00ed stoj\u00ed v\u00fdzva \u2013 jak je origin\u00e1ln\u011b propojit, jak jim d\u00e1t nov\u00fd v\u00fdraz. Pr\u00e1v\u011b o tomto kreativn\u00edm procesu vypr\u00e1v\u00ed hlavn\u00ed stylista Answear \u0141ukasz Witek<\/s>, kter\u00fd se pod\u00edlel na tvorb\u011b v\u0161ech t\u0159\u00ed kampan\u00ed a jejich vizu\u00e1ln\u00edho stylu.<\/p>\n\n\n\n

\u201eM\u016f\u017ee se adidas zamilovat do Patrizie Pepe?\u201c<\/strong><\/p>\n\n\n\n

Patrizia Pepe: Italsk\u00e1 smyslnost s nads\u00e1zkou<\/s>
Zna\u010dka, kter\u00e1 se zrodila z v\u00e1\u0161n\u011b k m\u00f3d\u011b v sam\u00e9m srdci Florencie, mistrn\u011b kombinuje ka\u017edodenn\u00ed nositelnost s prvky glamour estetiky. Sofistikovan\u00e9 barvy, odv\u00e1\u017en\u00e9 potisky a \u017eenskost bez kompromis\u016f \u2013 to je Patrizia Pepe. Od roku 2012 zna\u010dku doprov\u00e1z\u00ed ikonick\u00fd motiv \u201eFly\u201c, stylizovan\u00fd symbol hmyzu, kter\u00fd dokonale vystihuje osobitou vizi zakladatelky Patrizie Bambi.<\/p>\n\n\n\n

adidas: Ikona, kter\u00e1 p\u0159episuje pravidla<\/s>
Adidas m\u00e1 za sebou fascinuj\u00edc\u00ed cestu od 20. let minul\u00e9ho stolet\u00ed a\u017e po dne\u0161n\u00ed pozici jednoho z nejvlivn\u011bj\u0161\u00edch hr\u00e1\u010d\u016f v oblasti sportovn\u00ed m\u00f3dy. Zna\u010dka neust\u00e1le p\u0159ekvapuje \u2013 a\u0165 u\u017e skrze inovativn\u00ed technologie, spolupr\u00e1ce s avantgardn\u00edmi n\u00e1vrh\u00e1\u0159i, nebo designov\u00e9 experimenty, jako jsou tenisky s odn\u00edmateln\u00fdmi prsty od Beate Karlsson. Streetwear s viz\u00ed, hravost\u00ed i nadhledem, kter\u00fd p\u0159etv\u00e1\u0159\u00ed konvence.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u0141ukasz Witek<\/s>, hlavn\u00ed stylista Answear: \u201eTahle dvojice pro m\u011b p\u0159edstavovala nejv\u011bt\u0161\u00ed v\u00fdzvu. Patrizia Pepe je v\u00fdrazn\u011b \u017eensk\u00e1, zat\u00edmco adidas m\u00e1 siln\u00fd streetov\u00fd charakter. V prvn\u00ed sc\u00e9n\u011b jsme proto nechali jejich rozd\u00edly pln\u011b vyniknout. V t\u011bch n\u00e1sleduj\u00edc\u00edch u\u017e sledujeme, jak se jejich styly postupn\u011b sbli\u017euj\u00ed \u2013 a\u017e do fin\u00e1ln\u00edho momentu, kdy se zcela propoj\u00ed v jeden v\u00fdrazn\u00fd look.\u201c<\/p>\n\n\n\n

\u201eMohou b\u00fdt Pinko a AllSaints nejlep\u0161\u00ed kamar\u00e1dky?\u201c<\/strong><\/p>\n\n\n\n

Pinko: Kr\u00e1sa odvahy b\u00fdt sama sebou.<\/s><\/p>\n\n\n\n

Italsk\u00e1 zna\u010dka Pinko, zalo\u017een\u00e1 na konci 80. let, se od po\u010d\u00e1tku zam\u011b\u0159uje na tvorbu od\u011bv\u016f pro siln\u00e9 a nez\u00e1visl\u00e9 \u017eeny. Jej\u00ed tvorbu charakterizuj\u00ed odv\u00e1\u017en\u00e9 st\u0159ihy a v\u00fdrazn\u00e9 vzory, kter\u00e9 zd\u016fraz\u0148uj\u00ed \u017eenskost i osobnost ka\u017ed\u00e9 nositelky. V roce 2016 uvedla zna\u010dka na trh svou dnes u\u017e ikonickou kabelku Pinko Love Bag, kterou zdob\u00ed kovov\u00e9 logo se dv\u011bma vla\u0161tovkami let\u00edc\u00edmi k sob\u011b. Tento motiv se stal ned\u00edlnou sou\u010d\u00e1st\u00ed vizu\u00e1ln\u00ed identity zna\u010dky. Vla\u0161tovky \u2013 v mnoha kultur\u00e1ch pova\u017eovan\u00e9 za symboly svobody a nez\u00e1vislosti \u2013 dokonale vystihuj\u00ed hodnoty, kter\u00e9 chce Pinko prost\u0159ednictv\u00edm sv\u00e9 m\u00f3dy p\u0159ed\u00e1vat: s\u00edlu, eleganci a odvahu. Design loga v sob\u011b propojuje jemnou jednoduchost s hlubok\u00fdm v\u00fdznamem, \u010d\u00edm\u017e ka\u017ed\u00e9mu produktu prop\u016fj\u010duje jedine\u010dn\u00fd charakter a status m\u00f3dn\u00ed ikony.<\/p>\n\n\n\n

AllSaints: Avantgarda s eleganc\u00ed velkom\u011bsta<\/s><\/p>\n\n\n\n

Z legend\u00e1rn\u00ed All Saints Road v lond\u00fdnsk\u00e9m Notting Hillu vze\u0161la britsk\u00e1 zna\u010dka AllSaints, kterou v roce 1994 zalo\u017eil Stuart Trevor. U\u017e od za\u010d\u00e1tku si z\u00edskala pevn\u00e9 m\u00edsto v metropolitn\u00edm \u017eivotn\u00edm stylu d\u00edky neot\u0159el\u00e9mu propojen\u00ed m\u011bstsk\u00e9 elegance a rockov\u00e9 estetiky. Inspirac\u00ed j\u00ed byla charismatick\u00e1 fiktivn\u00ed postava Simon Templar, zn\u00e1m\u00fd jako \u201eThe Saint\u201c. AllSaints odstartovala jako zna\u010dka s jasn\u00fdm zam\u011b\u0159en\u00edm \u2013 ko\u017een\u00e9 bundy a od\u011bvy s drsn\u00fdm, minimalistick\u00fdm v\u00fdrazem. S d\u016frazem na pr\u00e9miov\u00e9 materi\u00e1ly, propracovan\u00e9 detaily a autenticitu si rychle vytvo\u0159ila ikonick\u00fd rukopis. Ka\u017ed\u00fd kousek vypr\u00e1v\u00ed p\u0159\u00edb\u011bh \u2013 o rebelii, o stylu, o individualit\u011b. Dnes zna\u010dka posouv\u00e1 hranice streetwearu, kter\u00fd kombinuje s n\u00e1dechem luxusu. Tlumen\u00e9 t\u00f3ny, \u010dist\u00e9 linie a ikonick\u00e9 ko\u017een\u00e9 prvky tvo\u0159\u00ed z\u00e1klad kolekc\u00ed, kter\u00e9 lad\u00ed s duchem velkom\u011bsta i pot\u0159ebou sebevyj\u00e1d\u0159en\u00ed. AllSaints nen\u00ed jen m\u00f3dn\u00ed zna\u010dkou \u2013 je to postoj ke stylu, kter\u00fd mluv\u00ed nahlas i beze slov.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201eV p\u0159\u00edb\u011bhu t\u00e9to dvojice sledujeme dv\u011b hrdinky, kter\u00e9 se na za\u010d\u00e1tku zdaj\u00ed b\u00fdt v m\u00f3d\u011b naprosto rozd\u00edln\u00e9. Jak se ale jejich vztah postupn\u011b prohlubuje, za\u010d\u00ednaj\u00ed se jejich styly prol\u00ednat a ka\u017ed\u00e1 si p\u0159irozen\u011b p\u0159ivlast\u0148uje n\u011bkter\u00e9 prvky t\u00e9 druh\u00e9. Stylizace z prvn\u00ed sc\u00e9ny stav\u00ed jejich rozd\u00edlnost do jasn\u00e9ho kontrastu, a pr\u00e1v\u011b d\u00edky tomu ob\u011b skv\u011ble vystihly roli, kterou m\u011bly ztv\u00e1rnit. Moje nejobl\u00edben\u011bj\u0161\u00ed looky ze spotu poch\u00e1z\u00ed z druh\u00e9 sc\u00e9ny \u2013 nechal jsem se inspirovat estetikou Y2K, ale p\u0159enesl ji do sou\u010dasn\u00e9ho kontextu. V\u00fdsledek dopadl p\u0159esn\u011b tak, jak jsem si p\u0159\u00e1l.\u201c \u2013 \u0159\u00edk\u00e1 \u0141ukasz Witek.<\/s><\/p>\n\n\n\n

\u201eMohou si BOSS a Birkenstock rozum\u011bt?\u201c<\/strong><\/p>\n\n\n\n

BOSS \u2013 Ikonick\u00e9 krej\u010dovstv\u00ed v modern\u00edm duchu<\/s><\/p>\n\n\n\n

BOSS obl\u00e9k\u00e1 ty, kte\u0159\u00ed jdou \u017eivotem sebev\u011bdom\u011b, se stylem, v\u00e1\u0161n\u00ed a jasn\u00fdm c\u00edlem. Kolekce zna\u010dky stav\u00ed na siln\u00fdch, modern\u00edch siluet\u00e1ch, kter\u00e9 tvo\u0159\u00ed promy\u0161len\u00fd a kompletn\u00ed \u0161atn\u00edk pro dne\u0161n\u00edho inspirativn\u00edho mu\u017ee. P\u00e1nsk\u00e1 linie BOSS ur\u010duje standard v oblasti krej\u010dovsk\u00e9ho um\u011bn\u00ed \u2013 ale nez\u016fst\u00e1v\u00e1 jen u oblek\u016f. Vedle ikonick\u00fdch sak a kalhot nab\u00edz\u00ed zna\u010dka i \u0161pi\u010dkov\u011b zpracovan\u00e9 sportovn\u00ed kousky, kter\u00e9 dohromady tvo\u0159\u00ed v\u0161estrann\u00fd \u0161atn\u00edk navr\u017een\u00fd pro ka\u017edodenn\u00ed \u017eivotn\u00ed styl od r\u00e1na do ve\u010dera. BOSS je synonymem elegance, kter\u00e1 neztr\u00e1c\u00ed tempo a dr\u017e\u00ed krok s tempem modern\u00edho sv\u011bta.<\/p>\n\n\n\n

Birkenstock \u2013 Ikona pohodl\u00ed, kter\u00e1 odol\u00e1v\u00e1 \u010dasu<\/s><\/p>\n\n\n\n

Birkenstock u\u017e v\u00edce ne\u017e 250 let dokazuje, \u017ee m\u00f3da a komfort mohou kr\u00e1\u010det ruku v ruce. Zna\u010dka, kter\u00e1 si z\u00edskala miliony p\u0159\u00edznivc\u016f po cel\u00e9m sv\u011bt\u011b, stav\u00ed na pevn\u00fdch z\u00e1kladech: pohodl\u00ed, kvalit\u011b a respektu k tradici. Jej\u00ed p\u0159\u00edb\u011bh se za\u010dal ps\u00e1t u\u017e v roce 1774, kdy se Johann Adam Birkenstock objevil v archivech jako obuvn\u00edk v n\u011bmeck\u00e9m Langen-Bergheimu. Skute\u010dn\u00fd p\u0159elom ale p\u0159i\u0161el s jeho vnukem Karlem, kter\u00fd sv\u011btu p\u0159edstavil revolu\u010dn\u00ed flexibiln\u00ed a anatomicky tvarovanou st\u00e9lku. Pr\u00e1v\u011b ta nav\u017edy zm\u011bnila pohled na pohodlnou obuv a nastavila nov\u00fd standard. Birkenstock v\u017edy s\u00e1z\u00ed na p\u0159\u00edrodn\u00ed materi\u00e1ly a \u0159emesln\u00e9 zpracov\u00e1n\u00ed. D\u00edky tomu se zna\u010dka stala nejen synonymem komfortu, ale i kulturn\u00edm fenom\u00e9nem, kter\u00fd dok\u00e1\u017ee obst\u00e1t i v neust\u00e1le se m\u011bn\u00edc\u00edm sv\u011bt\u011b trend\u016f \u2013 a p\u0159itom si st\u00e1le dr\u017e\u00ed svou autentickou tv\u00e1\u0159.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201eOble\u010den\u00ed nen\u00ed o v\u011bku. V kampani BOSS x Birkenstock jsme cht\u011bli uk\u00e1zat, \u017ee bez ohledu na generaci si ka\u017ed\u00fd m\u016f\u017ee obl\u00e9knout to, v \u010dem se c\u00edt\u00ed dob\u0159e,\u201c \u0159\u00edk\u00e1 \u0141ukasz Witek<\/s>, hlavn\u00ed stylista Answear. \u201eU postavy syna jsme se inspirovali stylem Justina Biebera \u2013 \u0161lo o eklektick\u00fd look, kter\u00fd jsme podle m\u011b zvl\u00e1dli na 100 %. Postava otce naproti tomu p\u016fsob\u00ed strukturovan\u011bji a klasi\u010dt\u011bji. V z\u00e1v\u011bre\u010dn\u00e9 sc\u00e9n\u011b si ob\u011b postavy vym\u011bn\u00ed oble\u010den\u00ed, ale ka\u017ed\u00fd si ho p\u0159etvo\u0159\u00ed po sv\u00e9m \u2013 v\u00fdsledn\u00fd efekt dokonale vystihuje individualitu obou.\u201c<\/p>\n\n\n\n

Prostor pro m\u00f3dn\u00ed experimenty<\/h2>\n\n\n\n

Answear v kampani SS25 op\u011bt ukazuje, \u017ee m\u00f3da nen\u00ed o \u0161katulkov\u00e1n\u00ed ani o pravidlech. Je to prostor pro hravost, kreativitu a osobn\u00ed vyj\u00e1d\u0159en\u00ed. Kdy\u017e se setkaj\u00ed zd\u00e1nliv\u00e9 protiklady \u2013 Patrizia Pepe a adidas, Pinko a AllSaints, BOSS a Birkenstock \u2013 vznik\u00e1 n\u011bco ne\u010dekan\u011b kr\u00e1sn\u00e9ho. N\u011bco, co bo\u0159\u00ed stereotypy a inspiruje.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Kampa\u0148 je oslavou r\u016fznorodosti a odvahy zkou\u0161et nov\u00e9 kombinace. Ukazuje, \u017ee m\u00f3da m\u00e1 s\u00edlu propojovat a p\u0159in\u00e1\u0161et radost. Proto\u017ee kdy\u017e se obklop\u00edme lidmi, kter\u00e9 m\u00e1me r\u00e1di, a obl\u00e9k\u00e1me se podle sv\u00e9ho srdce, vznik\u00e1 styl, kter\u00fd je skute\u010dn\u011b n\u00e1\u0161.<\/p>\n\n\n\n

Zahalte sv\u016fj \u017eivot lidmi, kter\u00e9 milujete.<\/s> A obl\u00e9kejte ho podle sv\u00fdch pravidel.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u010cten\u00ed na <\/span> 6<\/span> minuty<\/span><\/span> M\u00f3da u\u017e d\u00e1vno nen\u00ed jen o oble\u010den\u00ed \u2013 je o emoc\u00edch, vztaz\u00edch a p\u0159\u00edb\u011bz\u00edch, kter\u00e9 vyjad\u0159ujeme skrze styl. V nejnov\u011bj\u0161\u00ed kampani pro sez\u00f3nu jaro\/l\u00e9to 2025 s\u00e1z\u00ed Answear.cz na odv\u00e1\u017en\u00e9 kontrasty a spojuje na prvn\u00ed pohled nesourod\u00e9 styly ikonick\u00fdch zna\u010dek. Proto\u017ee stejn\u011b jako v \u017eivot\u011b plat\u00ed i v m\u00f3d\u011b: protiklady se p\u0159itahuj\u00ed \u2013 a spole\u010dn\u011b tvo\u0159\u00ed … Pokra\u010dov\u00e1n\u00ed textu L\u00e1ska v m\u00f3d\u011b: SS25 kampa\u0148 Answear.cz spojuje zd\u00e1nliv\u00e9 protiklady<\/span><\/a><\/p>\n","protected":false},"author":41,"featured_media":25437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1050,686],"tags":[782,1068,675,1054,1171,1030,923,1186],"yoast_head":"\nL\u00e1ska v m\u00f3d\u011b: SS25 kampa\u0148 Answear.cz spojuje zd\u00e1nliv\u00e9 protiklady - answear.cz blog<\/title>\n<meta name=\"description\" content=\"M\u00f3da u\u017e d\u00e1vno nen\u00ed jen o oble\u010den\u00ed \u2013 je o emoc\u00edch, vztaz\u00edch a p\u0159\u00edb\u011bz\u00edch, kter\u00e9 vyjad\u0159ujeme skrze styl. 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