{"id":25496,"date":"2025-09-21T21:54:51","date_gmt":"2025-09-21T19:54:51","guid":{"rendered":"https:\/\/answear.cz\/blog\/?p=25496"},"modified":"2025-09-21T23:22:20","modified_gmt":"2025-09-21T21:22:20","slug":"podzimni-kampan-answear-moda-a-emoce-ve-spolecnem-rytmu","status":"publish","type":"post","link":"https:\/\/answear.cz\/blog\/podzimni-kampan-answear-moda-a-emoce-ve-spolecnem-rytmu\/25496","title":{"rendered":"Podzimn\u00ed kampa\u0148 Answear: M\u00f3da a emoce ve spole\u010dn\u00e9m rytmu"},"content":{"rendered":"\u010cten\u00ed na <\/span> 3<\/span> minuty<\/span><\/span>\r\n

V nov\u00e9 kampani vypr\u00e1v\u00edme p\u0159\u00edb\u011bh, kter\u00fd p\u0159ekra\u010duje hranice klasick\u00e9 m\u00f3dn\u00ed reklamy. Slogan \u201eZahalte sv\u016fj \u017eivot do vz\u00e1cn\u00fdch v\u011bc\u00ed\u201c se v t\u00e9to edici st\u00e1v\u00e1 metaforou vztah\u016f \u2013 intimn\u00edch i ka\u017edodenn\u00edch, propleten\u00fdch jako kroky tance.<\/strong><\/p>\r\n\r\n\r\n\r\n

<\/p>\r\n\r\n\r\n\r\n

Je to p\u0159\u00edb\u011bh o emoc\u00edch vtisknut\u00fdch do od\u011bv\u016f, kter\u00e9 z\u00edsk\u00e1vaj\u00ed v\u00fdznam podle kontextu i podle toho, kdo je nos\u00ed. Dva poetick\u00e9 spoty kampan\u011b p\u016fsob\u00ed jako kr\u00e1tk\u00e9 filmov\u00e9 obrazy, v nich\u017e se m\u00f3da prol\u00edn\u00e1 s choreografi\u00ed a slovem.<\/p>\r\n\r\n\r\n\r\n

Prvn\u00ed z nich se odehr\u00e1v\u00e1 v intimn\u00edm prostoru hotelov\u00e9ho pokoje. Pr\u00e1v\u011b tam se b\u00edl\u00e1 ko\u0161ile zna\u010dky Paul Smith<\/s> a krajkov\u00e9 \u0161aty od Twinset<\/s> st\u00e1vaj\u00ed hlavn\u00edmi hrdiny p\u0159\u00edb\u011bhu o intimit\u011b, v n\u011bm\u017e ka\u017ed\u00fd pohyb tane\u010dn\u00edk\u016f odhaluje cel\u00e9 spektrum emoc\u00ed. Slogan \u201eNezahaluje m\u011b, aby m\u011b skryla. Zahaluje m\u011b, aby pot\u00e9 odhalila v\u00edc.\u201c<\/s> p\u0159in\u00e1\u0161\u00ed jemnou, ale provokativn\u00ed hru se slovy a ukazuje, \u017ee od\u011bv nen\u00ed jen kusem l\u00e1tky \u2013 je prost\u0159edkem vyj\u00e1d\u0159en\u00ed i pro\u017eitku.<\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

Druh\u00fd spot zve div\u00e1ka do otev\u0159en\u00e9ho parku, kde se v rytmu tance objevuje t\u0159et\u00ed, ne\u010dekan\u00e1 postava \u2013 vln\u011bn\u00fd kab\u00e1t od Patrizia Pepe<\/s>. Jeho role nespo\u010d\u00edv\u00e1 pouze v ochran\u011b p\u0159ed chladem, ale symbolizuje i emocion\u00e1ln\u00ed teplo, kter\u00e9 vznik\u00e1 mezi dv\u011bma lidmi. Slogan \u201eNepot\u0159ebujete ho, aby v\u00e1s zah\u0159\u00e1l. Pot\u0159ebujete ho, abyste c\u00edtili teplo.\u201c<\/s> posouv\u00e1 vn\u00edm\u00e1n\u00ed od\u011bvu za hranice funk\u010dnosti a m\u011bn\u00ed jej v univerz\u00e1ln\u00ed m\u00e9dium \u2013 nositele vzpom\u00ednek, cit\u016f
a vztah\u016f.<\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n

\u201eV kampani ukazujeme, \u017ee jeden kus oble\u010den\u00ed m\u016f\u017ee m\u00edt mnoho v\u00fdznam\u016f \u2013 podle toho, kdo jej nos\u00ed a v jak\u00e9 situaci. Stejn\u011b jako lidsk\u00e9 vztahy maj\u00ed r\u016fzn\u00e9 odst\u00edny a nuance, i na\u0161e \u0161aty z\u00edsk\u00e1vaj\u00ed nov\u00e9 dimenze v z\u00e1vislosti na kontextu,\u201c vysv\u011btluje Marta Sawicka, marketingov\u00e1 \u0159editelka zna\u010dky Answear.com.<\/s> \u201eMy\u0161lenka \u201eZahalte sv\u016fj \u017eivot do vz\u00e1cn\u00fdch v\u011bc\u00ed \u201c o\u017e\u00edv\u00e1 na mnoha \u00farovn\u00edch \u2013 od rozmanitosti vztah\u016f, p\u0159es v\u00edcevrstevnatost samotn\u00e9ho od\u011bvu, a\u017e po hru se slovy v na\u0161ich sloganech.\u201c<\/i><\/p>\r\n\r\n\r\n\r\n

O jedine\u010dn\u00fd, t\u00e9m\u011b\u0159 filmov\u00fd charakter kampan\u011b se postaral mezin\u00e1rodn\u00ed t\u00fdm tv\u016frc\u016f. Re\u017eis\u00e9rka Adi Halfin<\/s>, zn\u00e1m\u00e1 sv\u00fdm um\u011bleck\u00fdm pojet\u00edm obrazu
a pohybu, vytvo\u0159ila p\u0159\u00edb\u011bh, v n\u011bm\u017e kamera sleduje tanec stejn\u011b t\u011bsn\u011b
a intimn\u011b, jako emoce \u2013 a p\u0159itom s velkou d\u00e1vkou dynamiky.<\/p>\r\n\r\n\r\n\r\n

Choreografie Emilie Leriche<\/s> podtrhuje nap\u011bt\u00ed mezi postavami a nech\u00e1v\u00e1 oble\u010den\u00ed st\u00e1t se sou\u010d\u00e1st\u00ed tance, nikoli jen rekvizitou. Obsazen\u00ed tvo\u0159\u00ed mezin\u00e1rodn\u011b uzn\u00e1van\u00ed um\u011blci: Mathilde Lin<\/s>, zn\u00e1m\u00e1 z hlavn\u00ed role v klipu Harryho Stylese As it was, David Lagerqvist, Angele Villanueva Jara<\/s> \u2013 finalistka sout\u011b\u017ee You Can Dance \u2013 a Mermoz Melchior<\/s>. Ka\u017ed\u00fd z nich p\u0159in\u00e1\u0161\u00ed do kampan\u011b autenticitu a v\u00fdraz, d\u00edky nim\u017e se vypr\u00e1v\u011bn\u00e9 p\u0159\u00edb\u011bhy st\u00e1vaj\u00ed univerz\u00e1ln\u00edmi a bl\u00edzk\u00fdmi div\u00e1kovi.<\/p>\r\n\r\n\r\n\r\n

Vizu\u00e1ln\u00ed str\u00e1nku podtrhl hlavn\u00ed stylista Answear \u0141ukasz Witek<\/s>, kter\u00fd p\u0159i stylingu pracoval s v\u00fdrazn\u00fdmi, a p\u0159esto nad\u010dasov\u00fdmi prvky pr\u00e9miov\u00fdch zna\u010dek, \u010d\u00edm\u017e zd\u016fraznil jejich rozmanitost.<\/p>\r\n\r\n\r\n\r\n

Podzimn\u00ed kampa\u0148 \u201eZahalte sv\u016fj \u017eivot do vz\u00e1cn\u00fdch v\u011bc\u00ed\u201c<\/s> ukazuje, \u017ee m\u00f3da nen\u00ed jen produktem. Prom\u011b\u0148uje se v um\u011bn\u00ed, kter\u00e9 vypr\u00e1v\u00ed p\u0159\u00edb\u011bhy, nese emoce i vztahy mezi lidmi. Je to filmov\u00fd jazyk, jen\u017e oslovuje smysly
a z\u016fst\u00e1v\u00e1 v pam\u011bti dlouho pot\u00e9, co zhasnou sv\u011btla.<\/p>\r\n\r\n\r\n\r\n

\"\"<\/figure>\r\n\r\n\r\n\r\n\r\n\r\n

Credits:
Director: Adi Halfin
Choreography: Emilie Leriche
Agency: Saatchi & Saatchi
Client Service: Ma\u0142gorzata Wajdziak, Aleksandra Mielec
Strategy: Rados\u0142aw Chrobot, Agnieszka Kwa\u015bniewska
Creative: Magda Drozdowska, Quentin Carenzo, Sonia Nowacka
Production: Marta Gierej, Magdalena Barszcz
Answear: Marta Sawicka, Katarzyna Kaczmarczyk
Head of Styling, Answear: \u0141ukasz Witek
Production House: SHOOT ME
Producer: Zdzich Heydel
Production Manager: Jagoda J\u0119drzejewska
Post-production: VEIN
Sound: G\u0142o\u015bno<\/p>\r\n","protected":false},"excerpt":{"rendered":"

\u010cten\u00ed na <\/span> 3<\/span> minuty<\/span><\/span> V nov\u00e9 kampani vypr\u00e1v\u00edme p\u0159\u00edb\u011bh, kter\u00fd p\u0159ekra\u010duje hranice klasick\u00e9 m\u00f3dn\u00ed reklamy. Slogan \u201eZahalte sv\u016fj \u017eivot do vz\u00e1cn\u00fdch v\u011bc\u00ed\u201c se v t\u00e9to edici st\u00e1v\u00e1 metaforou vztah\u016f \u2013 intimn\u00edch i ka\u017edodenn\u00edch, propleten\u00fdch jako kroky tance.<\/p>\n","protected":false},"author":41,"featured_media":25497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1050,686],"tags":[675,1185],"yoast_head":"\nPodzimn\u00ed kampa\u0148 Answear: M\u00f3da a emoce ve spole\u010dn\u00e9m rytmu - answear.cz blog<\/title>\n<meta name=\"description\" content=\"V nov\u00e9 kampani vypr\u00e1v\u00edme p\u0159\u00edb\u011bh, kter\u00fd p\u0159ekra\u010duje hranice klasick\u00e9 m\u00f3dn\u00ed reklamy. Slogan \u201eZahalte sv\u016fj \u017eivot do vz\u00e1cn\u00fdch v\u011bc\u00ed\u201c se v t\u00e9to edici st\u00e1v\u00e1\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/answear.cz\/blog\/podzimni-kampan-answear-moda-a-emoce-ve-spolecnem-rytmu\/25496\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podzimn\u00ed kampa\u0148 Answear: M\u00f3da a emoce ve spole\u010dn\u00e9m rytmu - answear.cz blog\" \/>\n<meta property=\"og:description\" content=\"V nov\u00e9 kampani vypr\u00e1v\u00edme p\u0159\u00edb\u011bh, kter\u00fd p\u0159ekra\u010duje hranice klasick\u00e9 m\u00f3dn\u00ed reklamy. 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